Overview
Regional Marketing Specialist Jobs in New York, New York, USA at Sweetgreen, Inc.
Location: New York
TheRegional Marketing Specialist – Eastis a strategic leader responsible for drivingbrand awareness, increasing sales, fosteringcommunity engagement, and elevating brand relevance across multiple markets. This individual will develop and execute localized marketing strategies that align with national initiatives while tailoring efforts to resonate with each region.
This role requires travel across regions and dedicated time in the field to build relationships, oversee activations, and ensure consistency in brand execution. The ideal candidate will have deep expertise in regional marketing, aproven track recordof managing campaigns, and the ability to adapt strategies to new and evolving markets.
If you are an experienced marketing professional with a strong background in field marketing,community engagement, and market expansion—possessing anentrepreneurialmindset and thriving infast-paced,dynamicenvironments—we’d love to connect with you!
What you’ll do
Partner with store leaders to ensure they are equipped for success in implementing designated marketing playbooks and provide ongoing support as needed.
Develop and implement comprehensive marketing strategies for assigned stores and markets to drive sales growth, cultivate meaningful community connections, and enhancebrand awareness; remain flexible to support additional markets based on evolving business priorities including expansion needs.
Partner with Marketing Managers to develop marketing strategies that support new store openings, while also providing targeted support for underperforming markets as needed; take ownership of initiatives and collaborate closely with managers to drive success; report on results and optimize for future campaigns.
Be present at Sweetgreen restaurants andcommunity eventsto oversee marketing activations, engage with customers, gather insights, and drive key initiatives, including new menu launches, national campaigns, and regional marketing efforts.
Build and maintain a robust community network of partners across each market.
Collaborate cross-functionally with Sweetgreen Support Center teams and field operators to align on strategies and ensure seamless execution of marketing initiatives.
Manage and track marketing budgets for assigned markets.
Conduct competitive analysis in local markets to monitor industry trends, customer experiences, and key competitors, maintaining a consistent pulse on the markets.
The Ideal Candidate
3-4 years of experience in marketing, brand management, andcommunity engagement.
Strongattention to detailwith a strategic mindset; skilled in both planning and execution.
A go-getter who thrives indynamicenvironments and is resourceful in delivering results.
Proven experience managing budgets and tracking expenses.
Exceptionalproject management, organizational, andcommunication skills.
Expertise in building meaningful connections within local markets.
Self-motivated and able to work independently and remotely while staying aligned with team goals.
Willingness to travel regularly within the region and to other markets to support expansion efforts.
Passionate about Sweetgreen’s brand, culture, and mission, and deeply aligned with Sweetgreen’s values.
Travel
Willingness to travel up to 40% of the time within the region and to other markets.
What you’ll get
Highlycompetitive pay+ bonus plan.
Three different medical plans to suit your and your family’s needs.
Dental and …
Title: Regional Marketing Specialist
Company: Sweetgreen, Inc.
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
