Overview
Rural Activation Manager Jobs in Indiana, Pennsylvania, USA at Haleon
This is your opportunity to join a growing sales team representing healthcare brands you already know and love such as Crocin, Eno, Tums, and Sensodyne.
Haleon is a world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands – including Sensodyne, Crocin, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science.
This is anexcitingtime to join us and help shape the future. It’s an opportunity to be part of something special. Don’t just watch our growth, be part of it and feel proud of what you are achieving and impacting daily, supporting our consumers right here in India. We empower our employees to think differently. We have aninnovativeandcollaborativeculture within the sales team.
You will be provided with the space and support to grow and develop here, driven to deliver better everyday health with humanity.
As a Rural Activation Manager you will:
Location:
Gurgaon HQ with frequent travel to rural areas
Position Summary:
Drive the most ambitious agenda for Haleon – Geo Expansion in Rural markets and Access agenda to help deliver Health in more hands. The Rural Activation Manager will be responsible for developing and implementing brand presence, consumer engagement, and activation strategies for rural markets to achieve household penetration in rural markets.
Key Responsibilities:
Rural Marketing & Activation:
Collaborate with the marketing team to design and execute localized campaigns, ensure effective activations to generate trials for our brands.
Work closely with regional sales team, agencies, and activation team to driveimpactfulactivations to build superior brands in the rural markets.
Campaigns and engagements:
Plan and design rural specific campaigns such as events, fairs/roadshows, and product demonstrations to be implemented with support of the local/regional teams.
Performance Tracking & Reporting:
Monitor the effectiveness of rural activations through defined KPIs. Analyse RoI of campaigns and continually improve future initiatives/investments.
Prepare and present reports on campaign outcomes while analysing customer/consumer trends.
KPI Management:
Responsible for all KPIs like Household penetration, Trials, topline delivery, A&P spends.
Key
Competencies:
Strong understanding of rural markets and sales dynamics.
Analytical skillsto derive insights from market data.
Excellentcommunication, negotiation, and relationship-building skills.
Exposure into brand building/marketing.
Qualifications:
Bachelor’s/master’s degree in business administration, Marketing, or a related field from Tier 1 or Tier 2 Colleges.
8-10 years of experience in FMCG sales, with at least 3 years in rural sales management, marketing, and/or activation.
Willingness to travel extensively to rural areas.
What we offer:
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. So, we look to reward your contribution with abenefits packagethat includes but is not limited to:
Annual bonuses that reflect Haleon’s performance.
Our philosophy to hybrid work and supporting individuals’ work/life balance.
Childcare support.
Enhanced…
Title: Rural Activation Manager
Company: Haleon
Location: Indiana, Pennsylvania, USA
Category: Sales, Marketing / Advertising / PR
