Overview
SaaS Brand and Content Strategist Jobs in Jaipur, India at Kroolo
Company Description
Kroolo is a SaaS platform that revolutionizes productivity with an integrated Productivity Platform and advanced AI technology. The platform offers a
dynamic
workspace that combines Projects, Goals, Tasks, Documents, and
Collaboration
in one centralized location, eliminating the need for multiple apps. Kroolo’s AI orchestration engine, Kroo AI, streamlines project creation and ensures highly relevant and immediate results, setting a new standard for AI-powered productivity.
Job Summary
We are seeking a
dynamic
and experienced B2B SaaS Brand and Content Strategist to elevate our brand presence and drive engagement through compelling content. The ideal candidate will possess a deep understanding of the B2B SaaS landscape and a proven ability to develop and execute effective brand and content strategies that resonate with our target audience.
Key Responsibilities
Brand Strategy:
Develop and maintain a consistent brand voice and messaging across all channels.
Create and implement a comprehensive brand strategy that aligns with our business goals.
Collaborate with
cross-functional teams
to ensure brand consistency across all touchpoints.
Content Strategy:
Develop and execute a content strategy that supports our brand and business objectives.
Create a content calendar that outlines topics, formats, and distribution channels.
Manage the content creation process, including writing, editing, and publishing.
Content Creation:
Write and edit compelling content for a variety of formats, including blog posts, white papers, case studies, social media posts, and email campaigns.
Ensure all content is high-quality, informative, and aligned with our brand voice.
Optimize content for search engines and social media.
Performance Tracking:
Track and analyze content performance metrics.
Use data to inform content strategy and
optimization
.
Report on content performance to stakeholders.
Qualifications
5+ years of experience in B2B SaaS brand and content strategy.
Proven track record
of developing and executing successful brand and content strategies.
Strong understanding of the B2B SaaS landscape.
Skills:
Excellent written and verbal
communication skills
.
Strong analytical and
problem-solving skills
.
Ability to work independently and as part of a team.
Proficient in content management systems and social media platforms.
Education:
Bachelor’s degree in Marketing, Communications, or a related field.
Additional Desired Skills
Experience with
SEO and SEM.
Familiarity with marketing automation tools.
Knowledge of web analytics tools.
Passion for technology and
innovation
.
Title: SaaS Brand and Content Strategist
Company: Kroolo
Location: Jaipur, India
Category: Marketing / Advertising / PR, IT/Tech
