Overview
Sales and Marketing Representative Jobs in Columbus, IN at Federated Insurance
Compensation: $35 per hour
Employment Type: Full-time
Job Overview:
We are looking for a talented Google & Bing Ads Specialist to join our team! In this role, you will be responsible for the creation, management, and optimization of paid search campaigns across both Google Ads and Bing Ads platforms. Your primary objective will be to drive high-quality traffic, increase conversions, and maximize return on investment (ROI). You will work closely with the marketing team to design and implement SEM strategies that align with our business goals and deliver measurable results.
Key Responsibilities:
Develop, execute, and manage paid search campaigns on Google Ads and Bing Ads, including search, display, and video ad formats.
Conduct in-depth keyword research and competitor analysis to identify opportunities and optimize targeting strategies.
Write persuasive ad copy and optimize landing pages to enhance conversion rates.
Monitor campaign performance regularly and make adjustments to bids, budgets, and targeting to improve outcomes.
Perform A/B testing to refine ad creatives, targeting methods, and keyword strategies.
Analyze performance data and provide reports with actionable insights and recommendations for campaign improvement.
Stay updated with the latest trends, tools, and best practices in paid search advertising across Google and Bing.
Required Skills & Qualifications:
Proven experience in managing paid search campaigns, particularly on Google Ads and Bing Ads, with expertise in SEM and PPC.
Google Ads certification (Google Qualified Advertiser certification is a plus).
Proficiency in Google Analytics and other SEM management tools.
Strong understanding of keyword research, bidding strategies, and campaign optimization techniques.
Excellent analytical skills to interpret campaign data and make informed optimizations.
Strong communication skills and the ability to work collaboratively with a team.
Preferred Skills:
Experience with Google Shopping, Bing Shopping, Google Display Network, and YouTube Ads.
Familiarity with other digital marketing channels, such as social media and email marketing.
Knowledge of conversion tracking and data analysis tools.
Benefits:
Competitive pay at $35 per hour.
Full-time, remote position with flexible working hours.
A fast-paced and dynamic work environment with a collaborative and supportive team.
Opportunities for professional growth and career advancement.
If you are passionate about paid search advertising and have a successful track record with Google Ads and Bing Ads, we want to hear from you! Apply now and help us elevate our digital marketing efforts.
Title: Sales and Marketing Representative
Company: Federated Insurance
Location: Columbus, IN
