Overview
Sales Manager Jobs in Tennessee at Hercules, Inc.
We are seeking a skilled and results-driven Paid Search & Social Media Specialist to join our team. In this role, you will be responsible for developing, executing, optimizing and reporting on paid search campaigns on Google Ads and social media platforms such as Meta (Facebook, Instagram), TikTok, and others. By leveraging these platforms, you will craft targeted strategies that enhance brand awareness, engage key audiences, and deliver measurable ROI for our clients. You will have the opportunity to work with a variety of clients and campaign types, test new strategies, and stay at the forefront of industry trends.
Roles and Responsibilities
Develop, Manage and Optimize Search and Social campaigns
Design effective digital content that inspires audiences, i.e. original social and search ads for various digital marketing platforms and industries
Strategize new and creative ways to reach client goals through digital marketing
Research a client’s industry and familiarize yourself with their audience and competitors to drive campaign creation and content execution
Perform daily checks on campaign ROI and KPIs and correct issues as needed
Generate campaign reports for data-driven decision making and optimizations
Perform ongoing ad copy analysis and A/B Testing to optimize campaigns
Participate in client communication and answer questions when needed
Identify trends and industry insights to curate strategy and drive performance
Participate in internal team meetings including L10s and weeklies
What you need to succeed
Get it: A clear understanding of the objectives of this role and how it supports the 24G mission and vision
Want it: A clear passion for this type of work
Capacity to do it: Clear capabilities to handle the roles, responsibilities, and challenges presented in this role
High aptitude for learning
Ability to work both independently and as part of a cross functional team
Ability to prioritize tasks effectively
Ability to strategically plan and coordinate activities to meet business needs
Strong listening skills
Strong verbal and written communication skills
Strong time management skills
Strong problem-solving skills
Speaks and articulates confidently
Required Qualifications
Bachelor’s degree in Marketing, Advertising, Business, Communications, Computer Science, or a related field
1-2+ years of experience in the digital marketing industry
Have demonstrable experience in 1+ PPC digital platform like: Google Search, Facebook Business Manager, Twitter Ads, LinkedIn Ads, YouTube and/or Display
Nice to Have
Google Ads and/or Google Analytics Certification
Experience with Google Analytics and Google Tag Manager
Experience with Copywriting and Design
Experience with SEO and Website Optimization
Experience with both G-suite and Microsoft Office tools
Experience working in an agency environment
Experience in an EOS organizational structure
On top of all of this, you will have access to all of the following perks (just to list a few):
Free Drinks and Coffee
Open environment optimal for cross departmental collaboration
Dog friendly – Bring your pet to the office
United Healthcare health insurance and Blue Cross Blue Shield for Dental & Vision
Guardian Life Insurance, long-term disability, short-term disability
Voya 401(k)
401(k) Matching
Flexible Time Off
On the job training
Career pathing and development
Paid Parental Leave
This job description is intended to outline those functions typically performed by individuals assigned to this classification. This description is not intended to be all – inclusive or to limit the discretionary authority of supervisors to assign other tasks of similar nature or level of responsibility. RiverGuide reserves the right to change or assign to this position as required.
W2 only. We are not offering sponsorship at this time.
RiverGuide, LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, Veteran status, gender, sexual orientation or disability.
Hybrid or Remote
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Title: Sales Manager
Company: Hercules, Inc.
Location: Tennessee
