Overview
Sales & Marketing Specialist Jobs in Hudsonville, MI at Grand Rapids Harley-Davidson
Pay Range:_
$75000 – $85000 / year
Our Perks:
Generous PTO plans, sick pay and health benefits
Annual bonus based on employment standing*
Work from home and hybrid model employment
Confie Enablement Fund/ Scholarship Program
I-Care Recognition Program
Corporate Social Responsibility Program
Diversity, Equity and Inclusion Initiatives
Confie Hub and Discount Programs (Gym Membership)
Purpose
To support our brand’s online presence, event marketing, and influencer partnerships. Responsible for developing engaging content, managing community interactions, coordinating event logistics, and executing influencer marketing initiatives. Highly organized, creative, and passionate about building meaningful connections with online audiences
Essential Duties & Responsibilities
Play a key role in enhancing our brand visibility by:
Supporting event planning and execution, including vendor outreach, coordinating with facilities teams for approvals and permits, and managing promotional materials and budgets
Providing on-site support at events to ensure smooth execution and brand representation
Managing “influencer marketing” efforts by identifying potential content creators, reaching out for collaborations, providing project briefs and creative guidelines, negotiating contracts, and reviewing content before it goes live
Developing creative and engaging content ideas for various platforms, including video and infographic concepts for YouTube, TikTok, and Instagram reels
Staying up to date with trending topics and industry conversations to inform content strategy
Leading online community engagement efforts by monitoring and responding to social media comments and messages in a timely and brand-appropriate manner
Identifying and participating in relevant trending discussions to increase brand awareness and engagement
Qualification and Education Requirements
A bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field is preferred. Equivalent experience will also be considered
2-4 years of experience in social media management, community engagement, influencer marketing, or digital marketing. Experience in event coordination is a plus
Strong knowledge of social media platforms, including Facebook, Instagram, Twitter/X, LinkedIn, YouTube, and TikTok
Experience with influencer marketing, including identifying, vetting, and managing influencer partnerships
Excellent communication and writing skills, with the ability to engage and interact with online communities authentically
Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously
Experience using tools such as SoCi, Google Ads, Wrike, and KLEAR is preferred but not required
Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice
Title: Sales & Marketing Specialist
Company: Grand Rapids Harley-Davidson
Location: Hudsonville, MI
