Overview
Salesforce Marketing Cloud Email Specialist Jobs in California at INNOCEAN
INNOCEAN USA, a full-service ad agency located in sunny Huntington Beach, CA, is seeking a Salesforce Marketing Cloud (SFMC) Email Specialist (Audience Builder) to join our Web Ops team!
This is a temporary role, starting ASAP through end of August with potential to extend.
We welcome remote applicants only in the following US states only: AZ, CA, CO, FL, GA, HI, ID, IL, MA, MI, MO, NC, NJ, NV, NY, OR, TN, TX, UT, VA, VT, WA.
DESCRIPTION:
You will play a critical role in driving impactful customer journeys through precise audience segmentation, count validation, and smart targeting strategies. This role, as part of the CRM operations team and youll work closely with our campaign managers, data teams to build journeys using best practices in segmentation and data management within SFMC.
RESPONSIBILITIES & REQUIREMENTS:
Leverage SFMC Audience Builder to create and manage dynamic audience segments across various campaigns and lifecycle programs.
Work closely with strategy/account teams to understand campaign goals and build segments aligned with target audiences
Use SQL and/or data extensions to manipulate data and refine audience criteria as needed.
Validate audience counts, suppressions, and exclusions to ensure data quality and campaign accuracy.
Collaborate with operations team members and campaign managers to execute journeys using industry best practices.
Recommend optimizations for journey logic, cadence, entry criteria, and personalization.
Maintain documentation of audience logic, segmentation rules, and data structure.
Partner with analytics and data teams to ensure audience strategies are measurable and actionable.
This role will also involve leadership responsibilities, strategic planning, and cross-functional collaboration to enhance marketing effectiveness.
Develop and implement strategic initiatives to optimize marketing operations.
Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources
Ensure data accuracy, integrity, and security through regular audits and data cleansing activities.
Manage the technical aspects of Salesforce Marketing Cloud, including configuration, integration, and troubleshooting
Develop best practices for campaign creation process and segmentation according to data science requirements
QULAIFICATIONS:
1 – 2 years of experience managing email projects
2+ years of hands-on experience with Salesforce Marketing Cloud, especially Audience Builder and Journey Builder.
Client facing, comfortable working with vendors for technical troubleshooting
Strong understanding of segmentation best practices, customer lifecycle strategies, and data hygiene.
Strong understanding of email marketing, direct mail, audience segmentation, and targeting
Experience with data extensions, SQL queries (preferred), and managing subscriber data.
Salesforce Marketing Cloud certification is a plus
Experience with AMPscript or scripting languages within SFMC is a plus
Familiarity with broader SFMC features such as Automation Studio and Email Studio is a plus
Experience working in regulated industries or with sensitive customer data is a plus
Proficient in Microsoft 365
Proficient in using JIRA or similar project management tools
Impeccable documentation skills with a strong attention to detail
Strong verbal and written communication skills
Must be self-motivated and able to work independently, as well as part of a team
Understanding of the creative process
Successful track record of delivering digital projects with measurable business impact
Proven success in effective virtual team and people management
Have physical and mental requirements to meet the above listed job responsibilities
Bachelors degree in marketing, Business, Information Technology, or a related field.
The annual salary range for this role is $80,000 – $90,000. Pay is dependent upon several factors including but not limited to: client, experience, training and/or transferable skills.
Who are we? We are explorers. We look out to the edge of the world and ask, “where haven’t we been before?” Together, we hunt for an intersection of art and science, creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many, our quests, undaunted. Our possibility is as vast as the ocean. Always remembering, the deeper we dive, the greater we become. And the further we go, the more we find.
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Title: Salesforce Marketing Cloud Email Specialist
Company: INNOCEAN
Location: California
