Overview
SCM Digital Marketing Specialist Jobs in Boise, ID at Boise State University
Recognized on the Inc. 5000 fastest growing companies in the US, Peloton is one of the largest and fastest growing professional services firms specializing in Integrated Cloud Solutions. Peloton has the vision and connected capabilities to help CFOs, CIOs and business leaders to envision, implement and realize the benefits of digital transformation. Our team has the best practices, knowledge, industry expertise, and know-how to make digital transformation a reality by leveraging Enterprise Performance Management (EPM), Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Human Capital Management (HCM), Customer Experience (CX), Analytics, and Data Management for the cloud. Our people are recognized as some of the best minds and most committed people in the industry. We believe in quality. We appreciate creativity. We recognize individual contributions, and we place trust in our team members. And…we love what we do.
Peloton provides Advisory, Consulting, and Managed services with deep functional and technical expertise specializing in serving clients in the Retail, Manufacturing, Life Sciences, High Tech, Professional Services, and Financial Services industries. Our business and technology professionals provide a unique perspective, proven experience, with an innovative and collaborative approach to achieve results for clients. Our business and technology professionals provide a unique perspective, proven experience, with an innovative and collaborative approach to achieve results for clients.
We are actively seeking an experienced Channel Marketing Manager to develop and execute go-to-market strategies for our partner ecosystem. The ideal candidate will have proven experience in channel marketing, partner enablement, business development and demand generation. This role will be responsible for driving new business growth with our portfolio of muti-tiered partners through strategic marketing initiatives, partner communications, and collaborative programs that drive measurable results.
As a Channel Marketing Manager you will be responsible for:
Channel Alliance Management
Manage go-to-market strategies for 10 tier 3-5 partners
Drive new business development with assigned partners through targeted campaigns and initiatives
Build and execute comprehensive go-to-market programming to increase partner engagement
Align and engage sales teams on partner initiatives to ensure consistent execution
Drive demand generation activities through partner channels
Conduct quarterly business reviews (QBRs), coordinate field events, and lead target account planning
Track and report on influenced revenue with each partner
Develop and maintain strong relationships with partner marketing teams
Partner Field Marketing
Collaborate with partners on joint field marketing activities
Develop co-branded event strategies that align with both Peloton and partner objectives
Coordinate with Corporate Marketing Events team on logistics for partner events
Create partner-specific marketing assets and collateral
Design and execute account-based marketing programs with partners
Manage partner marketing development funds (MDF) effectively
Channel Communications
Produce weekly partner win announcements: Working with corp marketing
Research opportunities in Salesforce
Build pipeline through proactive outreach
Gather information from sales and practice teams
Collect details via intake forms
Design and build Eloqua email communications
Manage distribution lists
Send communications and track results
Report on performance and manage data hygiene (bounces, SF updates)
Communicate results to sales leadership
Create weekly go-live announcements following similar workflow
Develop and distribute monthly partner newsletters: with similar workflow
Research and gather relevant content
Design and format newsletter
Manage distribution and reporting
Partner Enablement
Develop and maintain partner-specific marketing playbooks
Create sales enablement materials for internal teams about partner capabilities
Design and deliver partner training on Peloton offerings and value propositions
Build co-selling materials to support joint sales efforts
Develop and maintain partner success stories and case studies
Create partner-specific presentations and proposal templates
Partner Program Management
Help define tiering criteria and benefits for channel partners
Support onboarding process for new partners
Monitor partner performance metrics and provide regular reporting
Identify opportunities for program improvements
Manage partner marketing certifications and requirements
Coordinate with Alliance team on partner relationships
Partner Campaign Management
Design multi-touch campaigns for partner audiences
Collaborate with partners on joint campaigns targeting shared prospects
Execute campaigns through marketing automation platforms
Track and report on campaign performance
Optimize campaigns based on performance data
Ensure proper lead management and follow-up processes
Required Experience & Skills:
Bachelor’s degree in Marketing, Business, or related field with 5+ years of experience in channel marketing or partner marketing roles
Proven track record of developing and executing successful channel marketing programs
Strong experience with partner enablement and co-marketing initiatives
Experience with marketing automation platforms (Eloqua preferred)
Proficiency with Salesforce CRM or similar platforms
Excellent project management skills with ability to manage multiple partner relationships simultaneously
Strong analytical skills with experience in tracking and reporting on channel marketing ROI
Outstanding written and verbal communication skills
Collaborative team player who works effectively across organizational boundaries
Adaptable to changing priorities in a fast-paced environment
Results-oriented with focus on driving measurable business outcomes
Fit with Peloton culture and company values: teamwork, innovation, integrity, service, “can-do” attitude, and speaking your ideas.
Ability to travel at least 20% for partner meetings and events
Additional Desired Skills:
Experience in technology or consulting services marketing
Knowledge of Cloud applications solutions and services
Experience with tiered partner programs and partner development
Demonstrated success in influencing revenue through channel marketing activities
Experience with partner marketing development funds (MDF) management
Compensation:
Peloton provides a reasonable range of compensation for roles. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, business needs, and geographic location. Peloton also offers bonus opportunities and a comprehensive benefits package including:
Medical, dental, and vision insurance
401K with supporting company match
Flexible Spending Program
Technical and business skills training
Performance-based bonus
Paid holidays and PTO
Peloton Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Title: SCM Digital Marketing Specialist
Company: Boise State University
Location: Boise, ID
