Overview
SEA MDS Marketing Manager Jobs in Singapore, Singapore at BD
Job Description Summary
This is a regional marketing role for the largest business within Medical Segment (MDS), providing marketing
leadership
and guidance to 6 country commercial teams with
diverse
opportunities and challenges – Singapore, Malaysia, Indonesia, Vietnam, Thailand and Philippines. A combination of developing the regional marketing strategy and also leading the country-level execution of the strategy.
Job Responsibilities
Marketing Strategy and Execution Regional marketing leader supporting the business to achieve and surpass sales, profitability and related business goals and objectives for MDS (business includes 8 key portfolios).Develop and iterate marketing plans for MDS which include new product launches, product lifecycle management, go-to-market strategies, tactics, demand forecast, and pricing strategy per Corporate’s guidance.
Create business cases for new opportunities within the region, engage with the GA and applicable country teams.
Create and drive market shaping and market development initiatives to accelerate conversions and project wins.
Assist with establishing partnerships with KOLs, academic institutions,
patient advocacy
groups, etc.
Collaborate closely with country commercial teams and GA regional team to develop and execute SEA region and country specific strategies.
Ensure smooth execution of marketing plans through close
collaboration
with key internal stakeholders, key customers and distributors.
Organise and co-ordinate all aspects of product promotional campaigns and/or participation in 3rd party conferences (SEA led regional programs or work closely with country teams on execution).Measure effectiveness of marketing plan and campaigns, and pivot accordingly.
Market Knowledge Possesses thorough understanding of SEA region healthcare policies, and industry and market macrotrends which would impact market access and marketing strategy.
Acquire/demonstrate excellent knowledge and understanding of competitive landscape, patient journey, stakeholder mapping, buying process required to inform marketing strategy and thereby achieve sustainable profitability.
Conduct or acquire market research for relevant data and information required to validate marketing initiatives.
Reporting & Forecasting Participate in monthly SEA MORs, monthly Country Project Update Meetings, budgeting and forecasting process.
Champion SFDC usage and track opportunities.
Manage and optimize
resource allocation
i.e., assigned expense budget for marketing activities for focus countries and products.
Preferred Requirements Bachelor’s degree in pharmacy, Marketing or industry-related discipline (MBA is an advantage).Minimum 8 years of working experience in marketing with minimum 4 years’ marketing experience in pharmaceutical or healthcare industry, demonstrating strategic thinking and successful implementation of marketing strategies.
Having regional experience and matrix organizational experience is preferred.
Experience working with sales/distributors and/or digital marketing would be an advantage.
Possesses strong business acumen and excellent presentation skills (both oral and written).Possesses strong drive to succeed, reflected by
proven track record
.
Growth mindset, strong customer focus and relationship manageme…
Title: SEA MDS Marketing Manager
Company: BD
Location: Singapore, Singapore
Category: Marketing / Advertising / PR, Management
