Overview
Search Engine Marketing Specialist Jobs in Miami-Fort Lauderdale Area at MoreVisibility
Title: Search Engine Marketing Specialist
Company: MoreVisibility
Location: Miami-Fort Lauderdale Area
MoreVisibility is seeking a passionate and experienced digital marketer to join our Digital Advertising department. This role will manage the digital advertising efforts on behalf of a set of our clients across areas such as Google Ads, Microsoft Ads, programmatic, remarketing, social advertising, ABM, and more.
Position reports to the Director, Digital Advertising.
Key Responsibilities
·        Develop digital media strategy deliverables for clients, to include channel research, budget planning, testing, and expansion ideas.
·        Manage client digital advertising campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn, and other digital channels).
·        Create and present performance reports and campaign analysis, plus provide support for pitches or presentations when needed.
o  Report on performance, results and campaign challenges, along with new ideas or emerging trends.
·        Leverage web analytics data (such as conversions and ROI) to recommend campaign changes resulting in improved performance.
·        Interest in regularly following digital media trends, as well as staying on top of new digital advertising tactics or channels.
·        Ongoing analysis and campaign optimization
Job Requirements
·        “Best Practices” knowledge of search engine/ digital marketing strategies, tactics, and guidelines. Certifications a plus!
·        Several years of experience running ads within CPC advertising networks such as:
o  Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, etc
·        Ability to select relevant keywords, choose appropriate tactics, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics
·        Ability to analyze advertising data and to tell a story about performance
·        Working knowledge of Google Analytics needed. (Certification a plus!)
·        Extreme attention to detail and ability to successfully multi-task is a must
·        MS OFFICE skills required, especially Excel and PowerPoint
·        Analytical thinker and problem solver, able to come up with solutions
·        Works well under pressure and deadlines
·        Independent worker; self-motivated
·        Comfortable to manage a monthly advertising budget across several platforms
COMPENSATION & LOCATION
This is a permanent, full-time position. Our office is in Boca Raton, FL. We seek local candidates who can work in a hybrid model.
Competitive salary plus a full benefits package and employee perks are offered. Further details will be shared during the interview process.
