Overview
Search Engine Marketing Specialist Jobs in Remote at The Sher Agency
As an Account Director with TrueSense Marketing, you lead a team serving major clients – developing direct response multi-channel fundraising strategies, while meeting client objectives, budgets and revenue goals. You are responsible for maintaining and growing existing client relationships and in some cases responsible for new business development with prospective clients.
Ultimately, you own the client – and you own the client’s relationship with the agency. Therefore each of your responsibilities has an external, client facing element and an internal, team or process oriented element. Your success is dependent on being able to manage both the external and internal elements. You may also be responsible for securing new business in your assigned categories.
Essential Functions:
Conducts discovery with clients to stay up to date on organizational changes and fundraising program goals.
Holds internal planning sessions to gain input from agency leaders (including Senior Director) and specialists (such as Creative, Media, Digital, Production) on strategic direction to accomplish growth goals for clients
In conjunction with the Strategic Planning Group (SPG), develop and present clients’ annual direct response fundraising plans including:
Strategic overview
Marketing calendar
Annual pro forma with budget / performance projections
Annual testing plan
Segmentation plans
Long term growth plan
Holds quarterly internal review meetings for each client – previewing upcoming mail and digital campaigns/impacts and considering any changes to plan based on latest results.
Holds pre-launch meetings for each impact – affirming direction for creative, data, content, testing and audience.
Writes and presents Strategic Briefs to clients for approval if required by client.
Monitors results compared to projections and prior year, considering if course correction is needed.
Holds periodic update meetings with client (2 – 3 times/year) to review campaign results; donor file analytics; test outcomes; creative concepts; updated projections and proposed recommendations (typically travel required)
Supports and manages their client service team members including Account Coordinator and Account Manager – as they execute campaign plans and problem-solve.
Stays in frequent communication with key client-side contacts at management and executive level – keeping results and relationship on solid ground.
Keeps all involved agency team members updated on performance numbers and the client narrative – so that they feel connected and aware.
In some cases (and in coordination with senior leadership), develops new business with prospective clients by initiating contact; preparing proposals; making presentations and participating in response to RFPs.
Knows the competition and their impact on the market, including their strengths and weaknesses with their existing clients.
Maintains records in HubSpot of all prospects, leads, contacts and sales activities – and provide ongoing updates to the rest of your team.
Is diligent in creating and executing contact plans for each prospect.
Manages the entire proposal process – from dialogue with the prospect probing for additional information, to making assignments internally to various specialists, to writing the proposal itself.
Creates and gives presentations to prospects, drawing from our past presentations as a base and adding/changing as needed.
Follows up with prospect post-proposal – probing for rationale when we’re not selected, and launching into onboarding when we are.
Develops an ear for what clients and prospects are seeking in terms of new products, services, and technologies.
Education and Experience:
Bachelor’s degree required in Business, Marketing or a related field.
At least 8 years marketing/advertising experience with a focus on leading external clients.
Title: Search Engine Marketing Specialist
Company: The Sher Agency
Location: Remote
