Overview
SEM Senior Associate Jobs in Dallas, Texas, USA at PMG, Inc.
We are PMG
Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights-as well as its proprietary marketing intelligence platform, Alli-to deliver cutting-edge digital solutions and
innovative
media strategies.
Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.
The team is looking for
innovative
problem solvers to join our growing Paid Search Marketing (SEM) team. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Our team thinks about search marketing in a unique lens, finding new ways to solve old problems and embracing new opportunitieswhile creating an environment where everyone has opportunities to thrive as professionals and people.
SEM Senior Associates are responsible for owning account implementation and ensuring performance meets client goals. Additionally, they are responsible for contributing to strategic initiatives for the account, and are an active participant in client
communication
. They also help to coach junior team members, provide insights for internal
leadership
and manage client relationships.
Responsibilities
Managing of feed-based campaigns for retail accounts
Using best practices and tools, create new paid search (SEM) campaigns to achieve client performance goals
Optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
Manage the execution of search marketing campaigns & ad groups, including setup, analysis,optimization, monitoring, reporting, budget pacing & forecasting, keyword research and expansion
Optimize campaign/program performance through continuous testing & analysis of performance opportunities – Assist inbudget managementof all assigned paid search accounts and make recommendations forcontinuous improvement
Responsible for the building and maintenance of reports using search platform data as well as data from additional sources
Maintains awareness of SEM Industry trends and impact to client & assigned accounts
Leverages PMG’s proprietary technology platform Alli to drive business results and impact for clients.
Skills & Experience
3+ years related paid search experience
Strong baseline Paid Search knowledge in testing and campaign management
In-platform management across Paid Search engines
Strong verbal and writtencommunication skills
Strong team player
Stronganalytical skillswith proficiency in Microsoft Excel and basic understanding of SQL
Self-motivated and likes to learn new tools and technology
Experience with retail focused Performance Max campaigns
What We Offer
Professional Development:Take advantage of ourlearning and developmentprograms,mentorship opportunities, andcareer advancementsupport.
Generous PTO:Benefit from our generouspaid time offpolicy to recharge and spend time with loved ones.
Parental Leave:We provide paid parental lea…
Title: SEM Senior Associate
Company: PMG, Inc.
Location: Dallas, Texas, USA
Category: Marketing / Advertising / PR, IT/Tech
