Overview
Senior ABM Campaign Manager Jobs in Topeka, Kansas, USA at Ensono
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Senior ABM Campaign Manager
Remote – United States
JR011328
At Ensono, ourPurpose is to be a relentless ally, disrupting the status quo and unleashing our clients to Do Great Things!We enable our clients to achieve key business outcomes that reshape how our world runs. As an expert technology adviser and managed service provider with cross-platform certifications, Ensono empowers our clients to keep up with continuous change and embraceinnovation.
We canDo Great Thingsbecause we have great Associates. The Ensono Core Values unify ourdiversetalents and are woven into how we do business. These five traits are the key to achieving ourpurpose.
Position Summary:
As the Senior ABM Campaign Manager, you will be responsible for planning, executing, and measuring a range of strategic multi-touch, multichannel ABM marketing programs for prioritized account lists. Key activities include creating and optimizingimpactfulcampaigns (both at scale and 1:1) based on account intelligence and deepening our relationships with our clients through various marketing channels and events. This is a demand generation role requiring closecollaborationwith our sales teams to help secure meaningful meetings and meet revenue goals.
What You Will Do:
Strategic Campaign Development:Design and execute ABM campaigns tailored to our clients’ needs. Ensure alignment with strategic business objectives and KPIs with a high-growth mindset.
Data-Driven Account Intelligence:Analyze target account lists to prioritize and group accounts based on opportunity, buyer need, persona, industry, buying cycle stage, and propensity to buy.
Marketing Intelligence Analysis:Regularly monitor and analyze market intelligence to identify trends and communicate actionable insights to the sales team.
Campaign and Content Creation:Develop and deliver targeted marketing programs and content to specific account lists, iterating for maximum engagement. Use AI-driven analytics to inform content personalization and effectiveness.
Optimized Campaign Execution:Conduct A/B testing and analytics to refine messaging, creatives, and assets, maximizing response and conversion rates.
Event-Centric Campaign Integration:Strategically incorporate client events into campaign development and execution. Leverage these events as key touchpoints for engagement, demand generation, and relationship building with targeted accounts. Collaborate closely with the events team to create synergistic content and messaging that resonate with our clients.
CollaborativeTeamworkand Sales Alignment:Work closely with the sales team, ensuring regularcommunication, training, meetings, and alignment on campaign goals and tactics. Foster acollaborative environmentto leverage the team’s insights and expertise.
Budget Management and Reporting:Manage and adhere to budget allocations, including following procurement and administrative processes. Forecast and report against key success metrics and show ROI against activities.
CRM Utilization:Understand and use Salesforce, Demand Base, and other ABM best practice tools to activate individual ABM programs.
High-Value Account Focus:Build repeatable and scalable 1:1 program structure for high-value accounts in alignment with sales strategies.
Industry Best Practices:Stay informed about …
Title: Senior ABM Campaign Manager
Company: Ensono
Location: Topeka, Kansas, USA
Category: Marketing / Advertising / PR, Sales
