Overview
Senior ABM Campaign Manager Jobs in Nashville, Tennessee, USA at Ensono
Senior ABM Campaign Manager
Remote – United States
JR011328
At Ensono, ourPurpose is to be a relentless ally, disrupting the status quo and unleashing our clients to Do Great Things. We enable our clients to achieve key business outcomes that reshape how our world runs. As an expert technology adviser and managed service provider with cross-platform certifications, Ensono empowers our clients to keep up with continuous change and embraceinnovation.
Position Summary:
As the Senior ABM Campaign Manager you will be responsible for planning, executing, and measuring a range of strategic multi-touch, multichannel ABM marketing programs for prioritized account lists. Key activities include creating and optimizingimpactfulcampaigns based on account intelligence and deepening our relationships with our clients through various marketing channels and events. This is a demand generation role requiring closecollaborationwith our sales teams to help secure meaningful meetings and meet revenue goals.
What You Will Do:
Strategic Campaign Development:Design and execute ABM campaigns tailored to our clients’ needs.
Data-Driven Account Intelligence:Analyze target account lists to prioritize and group accounts based on opportunity, buyer need, persona, industry, buying cycle stage, and propensity to buy.
Marketing Intelligence Analysis:Regularly monitor and analyze market intelligence to identify trends and communicate actionable insights to the sales team.
Campaign and Content Creation:Develop and deliver targeted marketing programs and content to specific account lists, iterating for maximum engagement.
Optimized Campaign Execution:Conduct A/B testing and analytics to refine messaging, creatives, and assets, maximizing response and conversion rates.
Event-Centric Campaign Integration:Strategically incorporate client events into campaign development and execution.
CollaborativeTeamworkand Sales Alignment:Work closely with the sales team, ensuring regularcommunicationand alignment on campaign goals and tactics.
Budget Management and Reporting:Manage and adhere to budget allocations, including following procurement and administrative processes.
CRM Utilization:Understand and use Salesforce, Demand Base and other ABM best practice tools to activate individual ABM programs.
High-Value Account Focus:Build repeatable and scalable 1:1 program structure for high-value accounts in alignment with sales strategies.
Industry Best Practices:Stay informed about ABM best practices, especially those relevant to our clients’ needs.
What You Will Need:
Bachelor’s degree in Marketing or related field
10+ years proven experience in executing and optimizing hyper-personalized B2B ABM campaigns
Strong understanding of key marketing channels
Positive “can do” attitude with the ability to work collaboratively
Adaptable & creative, withproblem-solving skillsbased on data analysis
Excellent written, oral and verbalcommunication
Strong interpersonal and relationship building skills
Professional working knowledge of ABM tech stacks
Strong content development andproject managementskills
Familiarity with industry-specific trends and ABM best practices
Preferred Qualifications:
Ideal candidate will be located in the greater Chicago area
Marketo, Demand Base, 6sense and/or Pardot experience
Multi-disciplined creative skills is a plus
Why Ensono?
Ensono is a place to make better happen – for our clients and for your career. You can do great things throu…
Title: Senior ABM Campaign Manager
Company: Ensono
Location: Nashville, Tennessee, USA
Category: Marketing / Advertising / PR, Sales
