Overview
Senior Account Executive Jobs in Los Angeles, California, USA at Stanton & Company
Stanton & Company is looking for a Senior Account Executive (SAE) who is energetic, creative, and has strong media relationships and writing skills to manage key accounts. This candidate must continually demonstrate strong strategic thinking skills, deliver valuable press coverage, be client service-minded, and must be passionate about the brands and clients we work with a primary focus in health and wellness, beauty, and natural products/foods.
This position will work on both brands and individuals, so a combination of personal PR and consumer packaged goods experience is desired. The SAE must have a wide range of established media relationships and be a self-starter and a great networker.
Responsibilities:
Develop and execute communication strategies and plans
Conduct press outreach to strategically position a range of lifestyle and consumer brands in the marketplace
Secure top-tier media opportunities, including profile and product placement
Manage day-to-day aspects of key accounts and anticipate client needs
Coordinate mailings/product launch timelines, PR plans, media lists, status reports, and agendas
Organize media-driven events and media tours (desksides)
Write public relations materials: press releases, media alerts, bios, fact sheets, product briefs, etc.
Negotiate and manage influencer contracts and relationships
Assist in new business outreach, proposals, and plans
Provide guidance and mentorship to junior staff and interns
Attributes:
Strong communication skills, both written and spoken
Creative, out-of-the-box thinker
Solid media relationships across categories (health and wellness, beauty, business, lifestyle, etc.)
Social media savvy with an understanding of how PR and digital work hand-in-hand
Proactive, great multi-tasker and self-starter
Strong attention to detail
Works efficiently and has exceptional ability to manage multiple projects and meet tight deadlines
Charismatic, high-energy and team-player
Appreciation for brands and personalities that promote healthy/active living
Experience working with influencers and a solid understanding of influencer network and opportunities
A pulse on the broader marketplace (health and wellness, women’s empowerment, entrepreneurship, beauty, entertainment) for partnership and event sponsorship/sampling opportunities
Experience:
4-6 years of agency or in-house PR experience
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Title: Senior Account Executive
Company: Stanton & Company
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR (PR / Communications, Digital Marketing, Marketing Communications, Branding Specialist / Ambassador), Creative Arts/Media (PR / Communications, Digital Marketing)
