Overview
Senior Analyst, Campaign PMO Jobs in Singapore, Singapore at Lazada
Responsibilities:
Own, plan and manage (end-to-end) platform/brand campaigns, including post-campaign analysis.
Develop and maintain project plans, including timelines, milestones, and
resource allocation
for various marketing campaigns.
Identify potential risks and proactively develop mitigation strategies to minimize project delays or issues.
Proactively recommend and support the implementation of new campaign mechanics and strategies to boost performance and engagement.
Manage and coordinate cross-functional campaign projects, ensuring alignment with business objectives and timely delivery.
Act as a liaison between marketing, product, and operational teams to facilitate
effective communication
and
collaboration
.
Understand key functional and non-functional capabilities or limitations of the system and its individual modules that will drive
merchandising
on campaign landing pages from both a business and design perspective.
Understand the end-to-end shopping journey and recommend action plans at each touchpoint to elevate overall customer experience.
Analyze ongoing campaigns, including performance tracking and accurate data gathering, and translate them into insights and recommendations.
Assess campaign performance metrics and provide insights to optimize future initiatives.
Job Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 2 to 3 years of experience in campaign management or
project management
, preferably in a B2B e-commerce or tech environment.
Proven track record
in managing successful marketing campaigns across digital and offline channels.
Demonstrated ability to analyze data, draw insights, and make
data-driven decisions
to improve campaign effectiveness.
Excellent
communication
and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
Adaptable to a
fast-paced environment
and comfortable working on multiple projects simultaneously.
Highly energetic, self-motivated, and proactive.
Passion for e-commerce and understanding of the consumer journey.
Organized and structured, with the ability to identify business needs.#J-18808-Ljbffr
Title: Senior Analyst, Campaign PMO
Company: Lazada
Location: Singapore, Singapore
Category: IT/Tech (Digital Marketing), Marketing / Advertising / PR (Digital Marketing)
