Overview
Senior Analyst, Marketing Jobs in Phoenix, AZ at CVS Health
About Saint Rocco’s: Saint Rocco’s is a gourmet dog food & treat brand. Since inception, our mission has been to ‘feed dogs like family’ by prioritizing their long-term health and happiness through the products we create! Saint Rocco is the ‘Patron Saint of Dogs’ and is a representation of the unconditional love and loyalty dogs give us. At SRT it is our job to return that same love and loyalty back to your furry friends! From the start, back in 2020, we knew we wanted to create change in every aspect of how we create, manufacture and sell our products. Taking the easy route has never been an option; every decision we make is with the intent of prioritizing our furry family members!
Our Marketing & Brand Manager will play a crucial role in shaping our brand from the ground up, building a marketing foundation that will scale with the company’s growth. The ideal candidate is a hard-working and passionate creative thinker with experience as a storyteller, brand builder, and community builder. Working at a startup is a unique experience, understanding that this is a developing role that will rapidly develop and grow over the next few years. We will assist you in every aspect of this job and hope to empower your talents as a creative storyteller, and marketing expert to lead this brand and bring our fans along our never-ending journey.
Summary of your Responsibilities at Saint Rocco’s:
· Develop brand strategy including tactical planning and execution across all communication channels. Will serve as the Subject Mater Expert (SME) on development, delivery and deployment of all initiatives, and programs supporting Saint Rocco’s products. Create and execute multi-channel brand and engagement campaigns across all mediums.
· Develop and execute a dynamic social media strategy for platforms like Instagram, Facebook, and TikTok while also performing the important role of capturing and creating the content necessary to bring the strategy to life.
· Develop email, SMS & digital campaigns that strategically grow and segment subscriber lists, personalizing messages for maximum impact and increased engagement.
· Responsible for Community Engagement strategies including online and local communities, event planning that is community focused (virtual and online).
· Gather & Act on Feedback: Keep a pulse on customer sentiment, harness insights from interactions, and collaborate with internal teams to continually enhance the overall brand experience.
We require applicants to have the following qualifications and experience:
· High school diploma or advanced degree. Must be authorized to work in the United States.
· Minimum 2 years’ relevant marketing experience in digital marketing, social media, and brand building for a retail product
· A demonstrated passion for pets and building connections with their humans.
· Exceptional storytelling and writing skills, with a strong eye for design.
· Creative thinker with a collaborative mindset and entrepreneurial spirit.
· Proficiency with email marketing and website development platforms (e.g., Klaviyo, Shopify) and social media management tools.
Job Type: Full-time
Pay: $55,000.00 – $75,000.00 per year
Work Location: In person
Title: Senior Analyst, Marketing
Company: CVS Health
Location: Phoenix, AZ
