Overview
Senior Associate Brand Manager Jobs in Covington, Kentucky, USA at Procter & Gamble
Are you looking for important work? Join P&G, where Brand Management was born! Did you know that P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently at the forefront of marketing by finding
innovative
and
exciting
ways to engage with consumers. In P&G Home Care, you get the chance to work on iconic brands such as Dawn, Cascade, Febreze, Swiffer and Mr.
Clean! As a Senior Brand Manager in our Home Care Category, you will play a critical role in ensuring that we win with consumers:
Whether a consumer is learning about our product, choosing why to buy our product, or when they should be using our product, it all starts with brand-building. Brand-building is the foundation of every consumer’s journey, influencing their awareness of our product, their purchasing decisions, and their usage experiences. We are looking for the world’s best business leaders who follow one simple concept: “Consumer is boss”.
Your Responsibilities:
Brand-building:
Create and grow irresistibly superior brand experiences that drive brand and category growth and value creation.
Leadership
&
Collaboration:
Lead multi-functional teams to implement brand initiatives by fostering
collaboration
and
innovation
. Data-Driven Insights:
Use Nielsen/IRI data and insights to advise brand strategies, understand market trends, and analyze consumer behavior, driving informed decision-making. Stakeholder Engagement:
Work in
collaboration
with internal and external partners to ensure effective brand positioning and messaging that resonates with target consumers. Brand Performance Monitoring:
Supervise and analyze brand performance metrics, market trends, and consumer insights to identify growth opportunities and areas for improvement.
Budget Management
:
Handle brand budgets efficiently, optimizing resources to enhance brand impact and achieve business results. Compliance Assurance:
Ensure brand compliance with all legal and regulatory requirements, maintaining the integrity of P&G’s brands.
Title: Senior Associate Brand Manager
Company: Procter & Gamble
Location: Covington, Kentucky, USA
Category: Marketing / Advertising / PR, Management
