Overview
Senior Associate, Marketing Business Planning Jobs in New York, New York, USA at New York Life Insurance Company
Location: New York
Senior Associate, Marketing Business Planning
Business Unit Overview
In Marketing, you’ll dive into a world ofdiverseopportunities, craftinginnovativecampaigns, managingimpactfulcontent, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock newgrowth potential, and optimize our differentiating capabilities.
Role Overview
The Marketing Business Planning team supports the Corporate Marketing Organization through developing, managing, and evolving Marketing’s integrated business plan. To enable Marketing employees to contribute to, and own, the success of the business plan, we are looking for a motivated and detail-oriented candidate who can work hand-in-hand with key stakeholders to develop and foster a department-wide program, focused on the marketing specific skills,collaborativeengagement, and educational efforts needed to enable marketing employees’professional growth.
What great looks like in this role:
A goal-oriented problem solver who can conduct research and discovery to pitch and implementinnovativeprograms that align to a broader strategy, in close partnership and alignment with ideas and feedback from internal teams, executive leaders, and outside vendors.
You are eager and excited to personally engage with and listen to employees and partners in both in-person and remote settings, bringing energy, passion, and thoughtfulness to every interaction.
You are an experienced and confident communicator, taking into consideration the channel (email, presentations, Zoom/Teams, casual chat), location (in-person or remote), and audience (1:1, team setting, department wide, etc.).
What You’ll Do:
Conduct discovery through research andcollaborationwith marketing leaders and corporate partners (e.g., HR, Corporate Communications) to determine the capabilities, skills, and growth opportunities needed to help the department achieve its business plan and objectives. Deeply understand the current state of the department’s culture, what is working, and where enhancements can be made to continue fostering a positive andengaging environmentfor both in-office and remote employees.
Clearly articulate discovery insights, and use findings to pitch both ‘industry-norm’ and ‘out-of-the-box’ ideas for marketing specific programs, tactics, and outcomes that the department can implement (for both in-office and remote employees) to promote aspects such as (but not limited to): team building; employeerecognition and rewards; engagement activities; educational, skill-building, andlearning opportunities; certifications;employee well-being.
With the support from peers and leaders, create and own the development, implementation, and evolution of a roadmap that drives all programs, tactics, and outcomes to fruition, accounting for measurable outcomes, feedback loops, and ongoing engagement/collaborationwith partners. This may additionally include directly facilitating or partnering with subject matter experts to host workshops, learning sessions, and training opportunities to build business, technical, creative, andleadershipskills within the department.
With the support from peers and leaders, develop and maintain a comprehensivecommunicationand messaging strategy to effectively and consistently cascade key information throughout the department to provide the necessary context to enhance decision-making andcollaborati…
Title: Senior Associate, Marketing Business Planning
Company: New York Life Insurance Company
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Business
