Overview
Senior Brand Manager Jobs in Chicago, IL at Tootsie Roll Industries
Title: Senior Brand Manager
Company: Tootsie Roll Industries
Location: Chicago, IL
Hey, candy lovers! Tootsie Roll Industries is seeking a Senior Brand Manager to help shape the future of their beloved Charm Brands. If you have confectionary experience and a sweet spot for innovation, we want to hear from you!
The Senior Brand Manager will develop strategies and execute tactics to increase sales and profits while building the long-term health of their brands. This role is a general management role that is responsible for all aspects of their brands’ P&L.
We are looking for a leader who can manage multiple projects at once across their brand portfolio. Having strong analytical skills with a demonstrated aptitude to turn data into actionable insights will be key in this position.
This role will include but not limited to:
Product Development:
Works with Manufacturing and R&D to commercialize and develop new pack types, form factors and flavor extensions
Manages the creative brief and graphic development process with our artwork partners
Collaborates with the TRI sales teams to identify and implement appropriate sales strategies
P&L Responsibility:
Develops recommendations on pricing and margin enhancement
Leads the budget forecasting process for their brands
Promotion and Advertising:
Proposes and executes trade promotions with our sales team and broker partners
Develops and implements on-pack consumer programs
Manages brand advertising across traditional and digital platforms
Category Insights:
Uses syndicated and panel data to understand consumer needs and to identify brand opportunities and risks
Marketing Operations:
Partners with Demand Management to manage seasonal forecasts for key items
Review inventory stock levels and manage any overstocks or shortages
Requirements
Bachelor’s Degree required.
Minimum 7 years of experience in brand marketing with a consumer product manufacturer, Ideally Confectionary, CPG food/snack or similar.
Deep experience using Nielsen or IRI syndicated data
Highly proficient in Excel, PowerPoint
What we offer:
Competitive base salary $175,000-$205,000 + potential annual bonus
Benefits include: Medical, Dental, Vision and more, plus 401(k) matching and profit-sharing for a sweet future
Defined work/life balance so you can savor life’s moments
The opportunity to lead exciting marketing initiatives!
Tootsie Roll LLC is an equal-opportunity employer. We are committed to providing a work environment that is free from discrimination and harassment and where all employees and applicants are treated with respect and dignity. We do not discriminate against any employee or applicant on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, disability, age, or any other characteristic protected by applicable federal, state, or local laws.
Tootsie Roll is committed to taking affirmative action to ensure that all applicants are given equal opportunity in all aspects of employment, including hiring, promotion, compensation, and training. We value diversity and encourage all individuals to apply, including women, minorities, veterans, and individuals with disabilities.
If you require assistance or accommodations due to a disability during the application or interview process, please contact Laura O’Grady at [email protected]
