Overview
Senior Brand Manager Jobs in New York, New York, USA at LifeStyles Healthcare
Location: New York
Senior Brand Manager – Consumer Engagement
New York City | Hybrid (3 days in office, non-negotiable)
Salary: $120k – $160k/yr
About Life Styles
Join adynamic, private equity-backed company with a bold vision andentrepreneurial spirit. We provide adynamic environmentwhere your CPG experience is highly valued, giving you a unique edge in drivinginnovationand growth for our iconic SKYN and Life Styles brands. At Life Styles, you’ll thrive in acollaborative,inclusiveenvironment that fosters creativity andteamwork, offering opportunities to make a lasting impact in the sexualwellnessindustry.
About the Opportunity
Ready toelevate your careerand join a global leader in sexualwellness? Life Styles is seeking a visionary Senior Brand Manager to lead our iconic SKYN and Life Styles brands into the future. If you’re passionate about disrupting the status quo and drivinginnovationin the CPG space, this is your chance to make waves in the sexualwellnessindustry!
Key Responsibilities:
Lead full-funnel consumer engagement strategies – drive awareness, consideration and conversion across all platforms.
Own media planning – manage paid, earned and owned media, with a strong focus on digital and social channels.
Drive performance marketing – optimize strategies with data-driven insights, track brand performance and make necessary adjustments.
Manage e-commerce – innovate pricing, optimize product content and tailor media for platforms like Amazon and other retailers.
Partner with creative teams to deliver compelling, engaging content that resonates with consumers.
Own the brand P&L – track performance against targets and manage budgets efficiently.
Collaborate cross-functionally – work closely with sales, product development and other teams to ensure brand consistency.
Manage agencies – oversee media and e-commerce agency performance, ensuring alignment with business goals.
Lead and coach team – mentor and guide direct reports to success.
Required Qualifications:
Have 7+ years of brand management experience in consumer goods, with expertise in consumer engagement, media planning and e-commerce (Amazon & ).
Bring a general manager mindset – ability to think strategically and drive business growth.
Are data-driven, with experience using tools like Nielsen, Numerator and e-commerce platforms for performance tracking andoptimization.
Have a strong digital and social media background and experience with full-funnel marketing strategies.
Thrive in afast-paced,entrepreneurialenvironment and lovecross-functional collaboration.
Are a creative problem solver, able to innovate independently and driveimpactfulresults.
Why Join Us?
At Life Styles, we’re committed to fostering aninclusive,diverseworkplace where all employees can make their mark. We celebrate uniqueness and offer equal opportunities for all candidates, regardless of background.
Due to high application volumes, only shortlisted candidates will be contacted. Your CPG experience will put you at a distinct advantage in our selection process.
Ready to disrupt the status quo andelevate your career?Apply now!
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Title: Senior Brand Manager
Company: LifeStyles Healthcare
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
