Overview
Senior Brand Manager, My Freestyle Jobs in Alameda, California, USA at Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development
with an international company where you can grow the career you dream of.
Free medical coverage for employees
* via the Health Investment Plan (HIP) PPOAn excellent
retirement savings
plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU
education
benefit – an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for
diversity
, working mothers, female executives, and scientists.
The Opportunity This position works out of our Alameda, CA location in the Diabetes Care division. We believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.
As the Senior Brand Manager, My Free Style , you are a primary owner of creating marketing strategies to drive retention for the My Free Style  customer
education
and support program.  You will own direct-to-consumer email marketing campaigns that support customers as they start using and wearing Free Style Libre sensors.  You’ll own campaigns end-to-end, partnering with creative agencies on strategy, messaging, imagery and key email metrics to drive
customer retention
.
You’ll work with development agencies to define audience segments, determine email cadences and establish KPIs for each campaign. You’ll present marketing tactics and results to cross-functional partners and
leadership
. If you love creating messaging, analyzing email metrics and driving business KPIs, this role is for you!
What You’ll Work OnEmail marketing: ideating, designing and developing email marketing journeys in partnership with creative and development agencies.
Additional marketing channels:
Create SMS campaigns, landing pages within Salesforce Marketing Cloud, and support My Free Style  app content development as  of email designs:
Partner with creative agency on email content, provide feedback on messaging, design and brand guidelines. Give guidance on skip logic, surveys, polls, personalization and other interactive email features.
Documentation:
You’ll write creative briefs, business requirement documents, email UAT scenario testing requirements, and UTM parameter requirements.
Email UAT:
Responsible for approving …
Title: Senior Brand Manager, My Freestyle
Company: Abbott
Location: Alameda, California, USA
Category: Marketing / Advertising / PR
