Overview
Senior Brand Media Manager Jobs in Denver, Colorado, USA at Gusto
Denver, CO;
San Francisco, CA;
New York, NY;
United States – Remote
About Gusto
Gusto is amodern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k) s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here t’s why we’re committed to building acollaborativeandinclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.
Here’s what you’ll do day-to-day:
Strategize, execute and optimize best-in-class brand media campaigns, to drivebrand awarenessand customer acquisition metrics.
Develop allocation of media resources across all brand media channels (e.g., TV/Video, Radio/Streaming Audio, OOH, Social Media, Display).
Own campaigns from end-to-end including planning strategy, tactical execution, vendor management, measurement, and reporting.
Drive development of target audience, target consumption habits, competitive analysis, KPIs by funnel stage, channel flighting, and learning agenda.
Ensure consistency in brandcommunicationacross brand advertising.
Manage budget and drive continuous improvements to cost-effectively attract new customers.
Lead media agency partner in campaign development and execution, and manage agency contracts, scope, and staffing.
Drive reporting on effectiveness of campaigns and creative, including trafficking creative, managing audiences & creative assets, and building campaign dashboards to ensure programs are running smoothly.
Work closely with data analytics and growth engineering, to ensureaccurate trackingand measurement of activities. In addition, partner with other internal teams, such as Creative, Product Marketing, and Legal.
Here’s what we’re looking for:
6+ years of experience in offline and digital media, includinghands-on experiencenegotiating and optimizing campaigns, ideally with a focus on B2B or SaaS.
Seeking 3+ years offline experience and 3+ years digital experience for a combined total of 6+ years.
Deep understanding of paid media (all channels) and strong knowledge of the media industry.
Excellent understanding of the marketing business and its day-to-day operations.
Experience leading media agencies on campaign strategy and execution.
Experience in optimizing media programs, while driving efficiency and meeting LTV:
CAC targets.
Proven track recordof building and executing experimentation plans, including creative testing.
Experience in strategizing and executing IOs, MNDAs, MSAs, SOWs, etc.
Strong working knowledge of Excel, including advanced functions.
Versatile and comfortable juggling multiple projects with several moving parts at once.
Detail-oriented with strong organizational andproject managementskills.
Excellentcommunication skillsboth oral and written.
A deep interest in the latest media developments, industry trends, and best practices for digital and offline marketing.
Demonstrated ability to work independently and within acollaborative team-oriented environment.
Passionate about Gusto’s mission and the impact we can have on the world.
Experience with small business marketing, subscription products, SaaS, or financial services.
Working knowledge of performance marketing channels, such as SEM and Affiliates.
Experience with…
Title: Senior Brand Media Manager
Company: Gusto
Location: Denver, Colorado, USA
Category: Marketing / Advertising / PR, IT/Tech
