Overview
Senior Brand Strategist Jobs in Bangalore, Karnataka, India at Ittisa®
Senior Brand Strategistwill take a lead role within the team, responsible for developing the key strategic insights that underpin advertising ideas, working closely with the client to research the market and understand the consumer. In answer to their client’s business brief, you will formulate a brand communications strategy, followed by the creative brief that will be used by the creative teams to produce the creative ideas.
Will be working with:
Internal:
Account Management team;
Head of Planning/Planning Director;
Creative teams and directors.
External:
Client Marketing team;
Other agencies e.g. Media, Public Relations;
Research organizations;
Members of the public, via focus groups.
You will have line management responsibility for Junior Account Managers being accountable for their performance and providing them withprofessional development opportunitiessuch as training in different types of research or effectiveness.
Responsibilities:
Working with clients to fully understand their business objectives, target markets and communications strategy.
Incollaborationwith other roster agencies (e.g. Media), analyzing and presenting findings from consumer, brand and market research to support the preparation of brandcommunicationstrategies and creative briefs. Working closely with the Media Planner is important on subjects such as the correct target audiences, the path to purchase etc.
Devising and leading qualitative research e.g. focus groups.
Commissioning and project managing external research (quantitative and qualitative) conducted on behalf of the agency.
Leading and championing the creative development process, including briefing and enthusing creative teams and providing feedback in response to consumer research findings.
Analyzing and presenting data to demonstrate the effectiveness of campaigns.
Keepingup-to-datewith current and emerging market research trends and methodologies.
Being experts in what makes people tick e.g. the latest thinking around Behavioral Economics, neurological studies.
Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry.
Supporting the new business team and account directors when pitching for new business with existing and potential clients.
Managing the work, performance andprofessional developmentof team members. Always asking questions and looking for new insights, endlessly curious.
Adept in lateral, analytical and strategic thinking, and able to apply creative thinking to business problems.
Understand ways of proving how the communications were effective and can present these to others clearly.
Always looking to write an effectiveness paper for their brands.
Experienced in differentiating core advertising ideas from their executional treatments, and astute in assessing when these meet the brief and how they will influence behavior.
Good atcollaboration, for example with the media planners.
Proven to be capable of guiding and nurturing creative work that meets clients’ briefs.
Highly numerate and able to understand, mine, interpret and use complex and varied sources of data and statistics to come up with insights.
Strong and persuasive communicators, able to simplify research and strategic thinking and present findings to clients in an engaging way.
Fascinated by human behavior, soci…
Title: Senior Brand Strategist
Company: Ittisa®
Location: Bangalore, Karnataka, India
Category: Marketing / Advertising / PR
