Senior Campaign Analyst

Overview

Senior Campaign Analyst Jobs in Bangalore, Karnataka, India at Epsilon India

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our

company values

, demonstrate them and make them meaningful in their day-to-day work:

Act with integrity.  We are

transparent

and have the courage to do the right thing.

Work together to win together.  We believe

collaboration

is the catalyst that unlocks our full potential.

Innovate with

purpose

.  We shape the market with big ideas that drive big outcomes.

Respect

all voices.  We embrace differences and foster a culture of connection and belonging.

Empower with accountability.  We trust each other to own and deliver on common goals.

Job Description

The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including People Cloud Media, People Cloud Messaging, Adobe, Unica, Salesforce, and more.

What you will enjoy in this role

The role of the Senior Campaign Analyst spans across all the phases of the Client Campaign Lifecycle. This will include Estimation, Design, Campaign Build and QC,

Project Management

, Deployment and Reporting activities for campaigns that may deploy in one or more channels.

Why we are looking for you

The Senior Campaign Analyst plays a

collaborative

role, working closely with

diverse

teams to bring campaigns successfully to market.

What you will do

The Senior Campaign Analyst works cross-functionally with Production, Account Management, and Technology on behalf of our clients to ensure successful email programs

Building platform related solutions for clients. To include participate in Client meetings, manage Client mailing calendar, asset review, campaign creation, internal UAT, oversee external UAT,

change management

, manage approval process, reports generation, QA, campaign scheduling, post deployment validation.

Primary escalation contacts …

Title: Senior Campaign Analyst

Company: Epsilon India

Location: Bangalore, Karnataka, India

Category: IT/Tech, Marketing / Advertising / PR