Overview
Senior Channel Marketing Manager – Private Markets Jobs in London Area, United Kingdom at Jigsaw Financial
Title: Senior Channel Marketing Manager – Private Markets
Company: Jigsaw Financial
Location: London Area, United Kingdom
Our client is a global investment management firm, seeking a Senior Channel Marketing Manager to work collaboratively with the business to drive the growth of their private markets capabilities. The successful applicant will play a crucial role in expanding into new markets and channels and support sustainable business growth in private markets.
You will achieve this by designing, overseeing and delivering a range of targeted, integrated marketing campaigns to support capital raising across a range of institutional and wholesale client channels, as well as creating and supporting opportunities with public sector partners and potential co-investors.
Key responsibilities:
Working collaboratively to design the marketing strategy to promote private markets capabilities.
Working with the broader marketing team to deliver fully integrated marketing campaigns and fundraising activity to drive client sales, retention, and increase brand profile.
Empowering the virtual team to manage the thought leadership and fund update programme, including client webinars, articles, and emails as well as sales enablement.
Instilling a data-driven approach to marketing strategy, using insight and our scorecard methodology to ensure activation aligns to and supports commercial outcomes. Ensuring all activity has clear measurements and KPIs.
Marketing benchmarking.
Materials governance: Observing good practice in relation to Treating Customers Fairly and ensuring promotions deliver Regulatory and Data Protection requirements. Ensuring compliance with all Consumer Duty accountabilities.
Qualifications
Strong expertise in developing integrated marketing strategies and knowledge of investment strategies and clients in private markets.
Knowledge of online and offline marketing activities and the application of digital marketing technology.
Awareness of the regulations and legislation governing promotion and advertising standards will also be important.
Strong understanding of the needs and behaviours of private markets clients across both third party investors and public sector partners.
Experience of developing and delivering impactful and measurable marketing programmes in private markets, demonstrating innovation and commercial awareness.
Experience of managing marketing budgets and invoice management.
Exceptional communication skills.
Strong ability to lead yourself and others and stakeholder management.
