Overview
Senior Commercial Marketing Manager – Broadband Growth & Innovation Jobs in Denver, CO at T-Mobile USA, Inc.
About Weirs Furniture:
Serving the furniture needs of North Dallas families since 1948, Weir’s Furniture specializes in providing premium furniture and home design services, with a commitment to white glove service throughout the entire design, decision and delivery process. We are proud of the multi-generational trust that we continue to build through our core values of integrity, service, expertise and always going above and beyond to delight our valued customers.
Job Summary:
We are seeking an experienced Digital Marketing Director to spearhead our online marketing initiatives and significantly enhance our e-commerce performance. The successful candidate will possess extensive knowledge in precision marketing, utilizing data-driven strategies to optimize campaigns, maximize ROI and grow lifetime value of our valued customers. Responsibilities include leading a team and agency partnerships in developing and executing comprehensive digital marketing plans to bolster brand awareness, drive customer acquisition, and foster loyalty. This position demands a strategic thinker with a keen analytical mindset and a passion for remaining at the forefront of digital marketing trends.
Key Responsibilities:
· Develop and Execute Digital Marketing Strategies: Formulate and implement comprehensive marketing strategies across varied channels, including SEM, paid social, display advertising, email marketing, SEO, and affiliate marketing, with a focus on precision targeting.
· Precision Marketing & Audience Segmentation: Employ advanced data analytics and segmentation techniques to identify high-value audiences and deliver personalized campaigns that boost conversions.
· E-commerce Growth: Enhance the e-commerce channel by optimizing the customer journey, improving conversion rates, & increasing average order value.
· Campaign Management & Optimization: Oversee and refine digital marketing campaigns across multiple platforms, ensuring efficient budget allocation and attainment of KPIs.
· Data Analysis & Reporting: Monitor, analyze, and report on campaign performance, providing actionable insights for strategy optimization and ROI improvement. Leverage tools such as Google Analytics, CRM platforms, and marketing automation software.
· SEO & Content Marketing: Develop and execute SEO strategies to elevate organic search rankings and drive web traffic. Collaborate with content creators to produce engaging content.
· Email Marketing & CRM: Manage email campaigns with segmentation, automation, and personalization to nurture leads and enhance customer retention. Utilize CRM data for better engagement.
· Paid Social & Display Advertising: Design and manage paid social media and display advertising campaigns targeting specific audiences for optimal conversions.
· A/B Testing & Experimentation: Implement A/B testing and other experimental methods to continuously improve campaign outcomes and user experience.
· Budget Management: Efficiently manage the digital marketing budget to ensure optimal resource allocation and maximize ROI.
· Industry Trends: Keep abreast of the latest digital marketing trends, technologies, and best practices, proactively identifying opportunities for innovation.
· Cross-Functional Collaboration: Work closely with product, sales, and customer service departments to ensure alignment and achieve business objectives.
Requirements:
· Bachelor’s degree in Marketing, Business, or related field.
· Minimum of 8 years’ experience in digital marketing with success in e-commerce and team leadership.
· Profound expertise in precision marketing, audience segmentation, and data-driven optimization.
· Proficiency with digital marketing tools and platforms such as Google Ads, Google Analytics, social media advertising, email marketing software, and CRM systems.
· In-depth understanding of SEO, SEM, paid social, and display advertising.
· Excellent analytical and problem-solving abilities.
· Strong communication and interpersonal skills.
· Ability to work autonomously and collaboratively.
· Experience with A/B testing and conversion rate optimization.
· Familiarity with marketing automation platforms.
· Experience in durable goods is advantageous.
Benefits:
Competitive salary.
Health, dental, and vision insurance.
Paid time off and holidays.
Collaborative and supportive work environment.
How to Apply: Interested candidates should submit their resume and a cover letter outlining their qualifications and interest in the role to [email protected] or apply online at www.weirsfurniture.com.
EOE
Closed Sundays
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
401(k)
Dental insurance
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Referral program
Vision insurance
Schedule:
8 hour shift
Work Location: In person
Title: Senior Commercial Marketing Manager – Broadband Growth & Innovation
Company: T-Mobile USA, Inc.
Location: Denver, CO
