Overview
Senior Compliance Professional – Marketing Reviewer Jobs in Massachusetts at Humana
Job description
Marketing and Operations
This complex, cross-functional role will be responsible for the management and implementation of daily operations including coordinating the production and receiving approvals from higher management.
Collaborate with Marketing Team to refresh and maintain content, including testing and validating website changes and campaign assets.
Work alongside other departments to continuously monitor, understand and evaluate website performance and customer experience, and provide recommendations on optimization of initiatives with a focus on driving improvements in KPIs.
Monitor and adjust digital campaigns in partnership with the respective teams for SEM, Display, Email, SEO and Affiliate campaigns.
Partner with other departments and other brands to successfully implement new partner campaigns and holiday specific initiatives.
Master the internal systems used to request web changes, assets and submit tickets with IT developers.
Contribute to, build upon and help facilitate big ideas that breakthrough in a competitive consumer landscape. Propose ideas to improve the business, grounded in strategy and insights.
Serve as a liaison and interface cross-functionally to maintain communication between business group and ensure smooth functioning of operations.
Quickly and efficiently identify and resolve any issues that may arise during campaign launches or on our website.
Reporting
Extract and disseminate relevant data that positively impacts the quality of internal discussions and go to market decisions, from systems such as Google Analytics
Provide insights and recommendations that will help facilitate effective marketing, segmentation, and website testing strategies.
Create and maintain daily, weekly, and monthly performance reports to provide to various stakeholders including marketing, finance, merchandising, and senior executives.
Analyze the business and competitor landscape to better understand the marketplace and where we are positioned.
Requirements:
Bachelor’s Degree Required (or 5 years plus experience in similar roll)
Highly motivated, self-starter with the ambition to anticipate and address business needs.
Advanced computer skills are required including MS Office Suite and the ability to learn and utilize internal applications.
Strong knowledge of marketing and website data tools (eg. Google Analytics, Google Ads, Facebook Ads, TikTok, Instagram, Twitter, WordPress, etc.)
Proficient in excel (e.g. pivot tables and advanced functions, macros a plus)
Understanding of how to analyze data to identify trends and create content.
Problem-solving mindset, comfortable tackling the unexpected.
Strong adaptability and understanding of the company’s marketing strategies and operations so that you may work alongside various teams and brands on initiatives effectively and with ease.
Exceptional ability to prioritize work, remain organized, effectively communicate, resolve conflict and meet deadlines.
Job Type: Full-time
Pay: $150,000.00 – $200,000.00 per year
Benefits:
401(k)
Dental insurance
Life insurance
Vision insurance
Schedule:
8 hour shift
Work Location: In person
Title: Senior Compliance Professional – Marketing Reviewer
Company: Humana
Location: Massachusetts
