Overview
Senior Consumer Marketing Manager, GME/Remote Jobs in Acton, Massachusetts, USA at Insulet in
Position: Senior Consumer Marketing Manager, GME (Remote/Flexible)
Senior Consumer Marketing Manager, GME (Remote/Flexible) (Finance)
Job Title:
Sr. Consumer Marketing Manager, GME, International
Department:
FLSA Status:
Exempt
Position Overview:
At GME, we are on a mission with our agency partners to createimpactfuland memorable brand experiences and strategies that resonate with targeted consumers worldwide. We are seeking adynamicandinnovativeSenior Marketing Manager to join our Global Marketing Excellence team and help us achieve our vision.
Are you interested in driving Omnipod, a breakthrough product that makes a huge difference in the lives of people with diabetes, to consumers in the US and a growing list of international countries?
The Senior Consumer Marketing Manager of Global Marketing Excellence (GME), Consumer is accountable for the development of global brand and marketing creative. This role supports the development of consumer and direct-to-consumer (DTC) materials globally. Reporting to the Senior Marketing Director, Global Marketing Excellence, you will be at the forefront of driving our brand’s creative vision and ensuring consistency across all consumer touchpoints.
As part of the GME, this Senior Marketing Manager will supervise and lead strategic account management andproject managementto ensure marketing deliverables are executed on strategy, budget, and time. This will involve close partnership with the internal/external creatives, marketing operations, and marketing managers on key initiatives for the franchise and US/International team. They will partner closely with these teams to refine targeting, positioning and ultimately, the agency project and creative brief.
They bring success to the team through effective relationship management, and value creation by leveraging the full capability of all creative resources. They work closely with the other product marketing teams (Consumer, Public Relations, Channel, Partners) in delivering and exceeding expectations for creative execution performed by the internal/external creative teams. In addition, this person will also work closely with corporate communications, human resources and other functions on Insulet related corporate brand projects.
If you are passionate about marketing and ready to make a significant impact on our brand’s future, we want to hear from you. Join the GME team and be part of a creative journey that will shape the future of our brand.
Responsibilities:
Partner with the global commercial teams to build the Omnipod brand and develop creative executions that create a positive emotional connection with targets. Constantly look for ways to deepen brand equity and grow the global business.
Drive a 360 vision for the consumer creative campaign idea globally-support connection to all touchpoints- digital, PR, paid, organic, influencers, etc.
Be the heart of the consumer mindset for our marketing partners and the GME – drive insights and strategy. Stay current on consumer social trends and bring insights to the broader organization.
Drive Global Consumer creative effectiveness to drive increased awareness, interest and action. You will be responsible for creative timelines and associated tasks for work assigned to the Omnipod creative team for a variety of consumer campaigns and launch deliverables across different markets. You will manage expectations, objectives, timelines and – negotiate…
Title: Senior Consumer Marketing Manager, GME/Remote
Company: Insulet in
Location: Acton, Massachusetts, USA
Category: Marketing / Advertising / PR, Management
