Overview
Senior Copywriter Jobs in Bangalore, Karnataka, India at Rupicard
We’re seeking a creative and
dynamic
copywriter with a passion for crafting compelling video ad scripts in Hinglish and Hindi, along with a knack for social media strategy; and experience in writing video ad copies for B2C / DTC brands. If you’re a wordsmith who thrives in a
fast-paced environment
and is meticulous with an eye for detail; and can ensure error-free copies in harmony with the brand, we want to hear from you!
This role will be instrumental in shaping our brand’s voice and driving user growth across various platforms.
Responsibilities:
Video Ad Script writing :
Develop engaging and persuasive video ad scripts for performance marketing in Hinglish and Hindi, tailored to different target audiences and platforms. This includes conceptualizing storylines, writing dialogue, and ensuring scripts align with brand guidelines and marketing objectives.
Content Creation:
Write various content, including push notifications, SMS, in-app, Whats App comms, and other user-facing touchpoints. Work on social media captions, You Tube video scripts, blog posts, website copy, and other marketing materials as required.
Research: Â Conduct comprehensive research on market trends to stay informed of industry developments. Stay
up-to-date
with the latest trends in content marketing, video advertising, and social media.
Collaboration:
Work closely with the marketing team and take complete ownership of your projects from inception to completion, collaborating seamlessly with design and video partners.
Adaptability
:
Swiftly adapting to our ever-evolving narrative, quickly absorbing and aligning with our brand tonality and values.
Requirements:
Bachelor’s/PG degree or equivalent experience in Advertising
Relevant experience ranging from 1 to 5 years
Strong portfolio of video script writing, and social media content creation.
Excellent command of Hindi;
English & Hinglish; both written and spoken.
Strong
attention to detail
and ability to meet deadlines.
Portfolio showcasing video ad scripts and social media work.
Ability to understand and communicate with ‘Bharat’ users.
Bonus Points
Experience with
video editing or production
Familiarity with social media & SEO analytics
Knowledge of any other regional language
Experience in B2C space in the finance industry
Title: Senior Copywriter
Company: Rupicard
Location: Bangalore, Karnataka, India
Category: Creative Arts/Media (Content Writer / Copywriter, Creative Advertising / Marketing, Digital Media / Production), Marketing / Advertising / PR (Content Writer / Copywriter, Creative Advertising / Marketing, Digital Media / Production)
