Overview
Senior Copywriter, Brand Innovation Lab Jobs in New York, New York, USA at Amazon
Position: Senior Copywriter, Amazon Brand Innovation Lab
Location: New York
Senior Copywriter, Amazon Brand
Innovation
Lab
Job | Amazon Advertising LLC
We are looking to hire an experienced, strategic Senior Copywriter to join the BrandInnovationLab team. In this role, you’ll create custom campaigns for a wide range of Travel and Financial Services brands using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live), bringing to lifeinnovativead solutions that benefit the end customer while meeting client needs and pushing the creative envelope.
As an expert in your craft, including creative ideation, brand storytelling, copy development, and pre/post content production, you will be involved in all aspects of campaign development including concepting, client presentations, design/tech reviews, video script writing, and selecting of external partners for creative production. In partnership with Brand Strategists, you will synthesize customer data to develop “never done before” ideas that work backwards from the end customer and deliver on advertiser objectives, leveraging research and 1P insights to come up with engaging experiences using the Amazon canvas ininnovativeways.
You will collaborate closely with Creative Directors, Design Technologists, Art Directors, and Solutions Managers to ideate and vet tactical ideas that use different Amazon platforms and partners to ensure feasibility, and work closely with Producers to ensure any ideas that require production are scoped, budgeted, and planned out before pitching to clients. You will also collaborate with clients to dive into their brand’s challenges to identify opportunities to deliver strategic, bespoke solutions that delight customers and have a meaningful impact on advertisers’ businesses—as well as identify ideas that can become repeatable for other advertisers.
Key Job Responsibilities
Accountable for end-to-end creative development, from pitch to launch, on BIL’s most complex campaigns
Articulate creative concepts and rationale internally and externally through well-developed presentation skills
Address the client’s needs, even when ambiguous, through creative concepts and presentations
Steward the client’s brand tone and voice through every stage of campaign development
Produce original copy and scripts with great attention to narrative consistency, voice, and tone for all campaign deliverables
Bring a deep understanding of the Amazon canvas to complex campaign solutions
Endorse copy accuracy and style guides on all deliverables
Foster creative passion, curiosity, and excellence through discussion of emerging trends, new technologies, and industry best practices
Proactively build partnerships with internal Amazon teams and external stakeholders
Collaborate across disciplines with team members at all levels
Provideleadership, mentoring, and coaching to junior level creatives
A Day in the Life
In this client-facing role, you will often be presenting to Director-level brand, agency, and Amazonian stakeholders as well as leading presentations and productive discussions with senior internal and external stakeholders to drive creative alignment across teams and orgs, providing clear creative, tactical, and business rationale to all audiences that support their solutions. You apply good judgment to make creative and strategic trade-offs between teams, and clients without compromising creative qu…
Title: Senior Copywriter, Brand Innovation Lab
Company: Amazon
Location: New York, New York, USA
Category: Creative Arts/Media, Marketing / Advertising / PR
