Overview
Senior Copywriter, Performance Creative Jobs in Los Angeles, CA at Dentsu
Job Title
Assistant Vice President of Brand Content and Creative
Agency
Texas A&M University
Department
Marketing & Communications
Proposed Minimum Salary
Commensurate
Job Location
College Station, Texas
Job Type
Staff
Job Description
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all pers p ectives, talents & lived experience s . Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service .
Who We Are
The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/ .
What We Want
The Assistant Vice President (AVP) of Brand Content & Creative will lead brand storytelling, strategic content, and innovative creative execution to elevate the university’s visibility, reputation, and impact. Reporting to Texas A&M’s Vice President, Chief Marketing and Communications Officer, the AVP will direct content and creative teams, driving innovation, operational efficiency, and collaboration. This role involves developing breakthrough video content and creative solutions while establishing a cohesive content strategy to transform the team into a “media company of the future” for the institution.
What You Need To Know
This position may require up to 10% or more travel.
This position may require work beyond normal office hours and/or work on weekends.
This position allows alternate work location per TAMU guidelines.
This position may direct and/or evaluate the work of others.
Salary: Commensurate based on selected candidates experience.
Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.
Responsibilities
Strategic Vision and Leadership:
Establish and champion the strategic vision for integrated content and creative functions, aligning with institutional priorities and marketing objectives. Define and implement innovative strategies that position the university as a leader in creative storytelling, content marketing, research marketing, and brand visibility to achieve desired results.
Grow a creative team to build a video-first content strategy, at scale, that matches the depth and breadth of university initiatives, research strategy and storytelling approach.
Empower campus partners to produce on-brand materials efficiently while maintaining university brand and design standards.
Develop strategies to scale content marketing and creative capabilities across the team and institution.
Pioneer creative innovation by identifying and implementing emerging design technologies and trends that advance our visual storytelling capabilities.
Content and Creative Excellence:
Oversee the development and execution of a cohesive content and creative framework that supports high-impact storytelling and marketing campaigns, leveraging video storytelling and discovery opportunities.
Set standards for creative and content quality, ensuring all outputs reflect the university’s brand identity and positioning and are appropriately planned and executed to deliver to the university’s target audiences and U.S. general population.
Lead the integration of storytelling, strategic content, and creative execution to deliver a unified, audience-first brand experience in collaboration with colleagues spanning brand as well as digital delivery and distribution.
Develop annual and quarterly content plans guiding production across all channels.
Manage the editorial calendar and pipeline for both storytelling and marketing content.
Prioritize and oversee the development of cornerstone content that establishes credibility and builds emotional connections.
Team Development and Organizational Collaboration:
Lead and mentor a diverse team to drive innovation and excellence, fostering an environment that champions bold ideas and cultivates next-generation talent.
Cultivate a leadership pipeline by mentoring team members and fostering cross-disciplinary skill development.
Build a culture of innovation, excellence, and accountability within the content and creative teams.
Drive cross-functional creative collaboration with brand, content, and digital and delivery teams to deliver innovative visual solutions that elevate campaigns and user experiences.
Drive organizational transformation to position the content and creative functions as industry leaders in higher education marketing.
Resource and Operational Oversight:
Manage resources, budgets, and operational plans to ensure efficiency and scalability of content and creative initiatives.
Lead the adoption and use of advanced tools and technologies to optimize workflows, project and performance tracking, and cross-team collaboration.
Institutionalize systems for content and creative planning, including multi-channel distribution strategies and data-informed decision-making.
Create a roadmap for evergreen content governance and reuse to maximize resources and efficiency.
Governance and Operations:
Establish and maintain content governance framework, including quality standards, voice/tone guidelines, and editorial processes.
Oversee content management systems and taxonomies to ensure discoverability and reuse of assets.
Lead the adoption and use of advanced tools and technologies to optimize workflows.
Create a roadmap for evergreen content governance and reuse to maximize resources.
Institutionalize systems for content and creative planning, including multi-channel distribution strategies.
Data and Impact Measurement:
Cultivate a storytelling approach emphasizing strategic frequency and ROI on content .
Partner with Marketing and Communications data and research team to establish metrics and frameworks for evaluating the impact of content.
Leverage data and analytics to assess the effectiveness of campaigns, storytelling initiatives, and creative projects in enhancing reputation and engagement.
Use insights from impact studies to refine strategies, improve alignment with institutional priorities, and drive continuous improvement.
Present data-driven recommendations to senior leadership, showcasing the contributions of content and creative efforts toward achieving strategic objectives.
Stakeholder Engagement and Advocacy:
Advocate for the value of integrated content and creative strategies in advancing the university’s mission and goals.
Build and maintain strong relationships across campus to ensure alignment and support for marketing and creative priorities.
Qualifications
Required Education & Experience:
Bachelor’s degree in Marketing, Communications, Creative Arts, or a related field.
Minimum of 10 years of experience in a marketing, content strategy, or creative operations role.
Preferred Qualifications:
15 Years of experience with senior leadership roles in marketing, content strategy, or creative operations, with a focus on large, matrixed marketing organizations.
Proven leadership experience scaling content and creative functions in a complex organization.
Track record driving institutional marketing excellence with emphasis on video (conceptualizing and executing) and visual storytelling initiatives.
Experience unifying creative vision across decentralized environments.
Experience in higher education or similarly complex, mission-driven organizations.
Proven success in leading transformative marketing initiatives, including brand repositioning and integrated campaign execution.
Expertise in implementing advanced tools and technologies to support content and creative operations.
Knowledge, Skills, and Abilities:
Exceptional strategic vision and leadership abilities, with demonstrated success in translating business goals into breakthrough creative content.
Advanced expertise in content marketing, storytelling, and creative operations, with a focus on innovation and audience engagement.
Strong financial and operational management skills, including budget oversight and resource allocation.
Deep expertise across creative channels including video, digital, and print design.
Exceptional interpersonal and communication skills, with the ability to influence and align diverse stakeholders.
Proficiency in leveraging data and analytics to drive decision-making.
Passion for creative innovation and emerging visual storytelling techniques and technologies.
Portfolio demonstrating exceptional creative direction and video storytelling capabilities.
Why Texas A&M University?
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.
Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts , and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
12- 15 days of annual paid holidays
Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
Automatically enrollment in the Teacher Retirement System of Texas
Health and Wellness: Free exercise programs and release time
Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance for completing a degree while a Texas A&M employee
Living Well, a program at Texas A&M that has been built by employees, for employees
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume’ or use a LinkedIn profile to pre-populate the online application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
Title: Senior Copywriter, Performance Creative
Company: Dentsu
Location: Los Angeles, CA
