Overview
Senior Counsel – Corporate Litigation and Investigations Jobs in Washington, District of Columbia, USA at GEICO
Practice Group Marketing Specialist (Litigation)
Cooley is seeking a Practice Group Marketing Specialist to join the Marketing team.
Position Summary :
The Practice Group Marketing Specialist reports to and works closely with the Senior Practice Group Marketing Manager. The primary goal is to drive revenue for the firm through brand building and cultivating client development as a thought leader in the design, implementation, and execution of campaigns, initiatives, and programs focused on client retention, growth, and new business opportunities. In this role, the Practice Group Marketing Specialist will be a trusted partner working with the Senior Practice Group Marketing Manager to execute tasks and functions in support of assigned practice group(s) strategic business plans and marketing goals in a manner consistent with the firm’s overall strategy.
Work is defined by the goals, objectives and policies of the department and the practices. Work is typically reviewed only at certain milestones, or ntifies and resolves complex problems that may cross departments.
Position responsibilities :
• Strategic direction :
• In conjunction with the senior manager, practice group leaders and firm
leadership
, develop and support marketing and business development plan for practice group.
• Support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and
cross-selling
to existing clients and the cultivation of new clients for the firm.
• Identify practice group targets / prospects and support programs, events, sponsor ships, etc., to drive revenue.
• Guide practice-specific strategies / tactics and serve as liaison between practice group and other marketing functions.
• Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions.
• Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm.
• Practice Group marketing responsibilities :
• Execute all assigned aspects of (Business / Litigation) department marketing activities for assigned practice group(s).
• Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyers.
• Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials.
• Contribute to the execution of winning responses to formal RFP / RFIs in conjunction with the firm’s Pitch & Proposal team.
• Execute assigned tasks and progress into management of firm sponsored and industry participation events, sponsor ships, client dinners, and related activities.
• Participate, in conjunction with relevant stakeholders, in the strategy development and execution of directory and awards submissions.
• Manage relevant tasks to completion of thought
leadership
in conjunction with the marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more.
• Collaborate with practice group marketing
leadership
and Communications in developing brand and marketing campaigns on identified topics, services, …
Title: Senior Counsel – Corporate Litigation and Investigations
Company: GEICO
Location: Washington, District of Columbia, USA
Category: Marketing / Advertising / PR, Business
