Overview
Senior Digital Analytics Manager Jobs in Toronto, Ontario, Canada at Omnicom Media Group
About the job
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, Touché!, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and morecollaborativeand rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
TRKKN is a division of Omnicom Media Group. TRKKN is a full service provider for the Google Marketing Platform and Google Cloud with aninterdisciplinaryteam of experts from the fields of Digital Analytics, ConversionOptimization, Ad Tech, Advanced Analytics & AI, Cloud Engineering and Tech & Data Strategy.
Team Overview
As a catalyst forinnovativedigital marketing ideas, what excites us at TRKKN is using a data-driven approach to take our client’s business to the next level.
Working at TRKKN means that you’ll be part of an inspiring, energetic, and international team in a fast-growing tech environment. We offer the ideal workplace for anyone who wants to grow, and learn, and has a strong desire to solve complex business challenges.
Being on the bleeding edge of marketing technology andinnovationmeans you will have an unparalleled opportunity for learning and personal andprofessional growth. There’s never a dull moment here.
Day to Day Responsibilities
As a member of the Digital Analytics Team, you’ll be responsible for the consultation, design, and delivery of Google Analytics implementations and our clients’ ongoinginnovationand success. The role of the Senior Digital Analytics Manager is to understand their client’s business needs, tracking requirements, and integration opportunities throughout the implementation process from kickoff to post-launch.
Maintain an expert-level understanding of the current and future solutions across GMP including Google Analytics, Google Tag Manager (client-side), Data Studio (Looker)
Independently carry out digital analytics projects and support customers throughout the entire process (consulting, implementation, QA, support, workshops/training, analysis, etc.).
Lead/manage the design and implementation of complex tracking setups and custom feature integrations.
Driveinnovationfor new features and technologies.
Collaborate with the Google Marketing Platform and Google Product teams, including product feedback,innovation, and invites to early beta features.
Collaborate withcross-functional teams, including marketing, product, and IT, to ensure seamless integrations and optimize digital performance.
Develop and execute strategies for effective 1st party data collection and implementation directly from on-site interactions
Ensure compliance with privacy regulations while implementing 1st party data as well as general tracking methods
Conducting website assessments for measurement, server-side needs, and complianceoptimizationfor ethical and legal tracking practices
Managing technical projects with little oversight
Identifying client opportunities to be included in Alphas and Betas
Technical Requirements
5+ years of experience in digital analytics
Diverseand demonstrable experience in the field of Digital Analytics
Excellent knowledge of the use and implementatio…
Title: Senior Digital Analytics Manager
Company: Omnicom Media Group
Location: Toronto, Ontario, Canada
Category: IT/Tech, Marketing / Advertising / PR
