Overview
Senior Digital Content Manager Jobs in Charlotte, NC at Central Piedmont Community College
General Function
The Digital Content Manager is responsible for developing, managing, and optimizing content for the institution’s primary website and digital platforms to drive engagement, improve search visibility, and generate leads. This role combines strategic content planning, SEO expertise, and data-driven decision-making to enhance the university’s digital presence, ensuring content aligns with institutional goals, brand voice, and user experience best practices. This role will work closely with the communications and marketing team to understand the main messages, calendar and cadence to be promoted on the college’s external-facing website. Equally important in this role is to ensure ADA accessibility requirements for Central Piedmont’s public-facing websites.
Duties and Responsibilities
Content Strategy & Management: Develop and execute a content strategy that supports enrollment, marketing, and institutional priorities. Maintain and update web content to ensure accuracy, relevancy, and alignment with SEO best practices. Collaborate with communications and marketing liaison leads and other internal stakeholders to create compelling, audience-focused content tailored for prospective students, current students, alumni, and donors. Adhere to web governance policies, ensuring consistency in tone, voice, and accessibility compliance (ADA, WCAG 2.0). Ensures all existing and new content is on-brand, consistent in terms of style, quality, tone of choice, and when necessary, optimized for search and user experience for all channels of content including online, social media, email, video and print.
User-focused strategy: Employs user-focused basic web design principles and assists in content production and creating new web pages as required to achieve communications objectives with multiple priorities.
SEO & Digital Optimization: Helps to lead SEO strategy for the web platforms. Conducts keyword research, implement SEO strategies, and optimize web content for organic search visibility. Use analytics tools (Google Analytics, etc.) to monitor website performance, identify opportunities, and refine strategies. Optimize content for mobile and ensure a seamless user experience across devices. Implement metadata, structured data, and other on-page SEO enhancements to improve rankings.
Lead Generation & Conversion Optimization: Create and manage conversion-driven content that supports enrollment goals, including landing pages, blog posts, and program pages. A/B test headlines, CTAs, and page layouts to increase engagement and conversion rates. Work closely with the marketing team to integrate web content with paid campaigns and email marketing initiatives.
Collaboration & Project Management: Partner with designers, developers, and specialists to enhance website UX/UI. Work closely with project management and operations team to map out digital projects and coordinate across department.
Trend monitoring: Stay updated on digital trends, emerging technologies, and higher education marketing strategies.
Advisory: Advises internal clients, particularly communications and marketing team, on information architecture best practices.
Data and reporting: May develop web analytics reports to identify improvement opportunities.
Training: May provide technical training within the content management system to internal clients. Train and support faculty, staff, and content contributors on web content best practices.
Other duties as assigned.
Minimum Requirements and Preferred Qualifications
Bachelor’s Degree from an accredited institution and a minimum of 2 years of experience in developing marketing content for the public or private sectors; must possess exceptional interpersonal, project management planning, and problem solving skills, evidence of well-developed digital writing and editing skills, and a proven ability to manage client expectations and work efficiently with a wide range of constituents.
Preferred Requirements:
Marketing, branding, and communications background
Experience in Higher Education
Certified in Google Analytics, social media analytics, and/or content marketing
Additional Information
Knowledge, Skills, Abilities, and Worker Characteristics:
Understands the relationship between design, content, and user experience and how to adapt content (length, tone, etc.) for each medium
Flexibility and adaptability when priorities change
Demonstrated knowledge of web standards
Technical aptitude and previous experience with digital content platforms such as Drupal or other content management systems; proficiency in HTML; familiarity with CSS and Adobe Creative Suite
Familiarity with SEO best practices, digital content governance, analytics to drive web content and editorial style guides.
Proficiency in Microsoft Office Suite, Google docs; demonstrated ability to learn and master new software applications
Demonstrated understanding of branding and identity development
Evidence of success in project management for complex projects with a demonstrated ability to initiate and implement multiple projects while working within deadlines
Working knowledge of industry standard style guides including, but not limited to, AP style
Working Conditions:
Office-based role with standard working conditions and hours. Some walking between college buildings.
Occasional after-hours needs based on the role and crisis needs.
Title: Senior Digital Content Manager
Company: Central Piedmont Community College
Location: Charlotte, NC
