Overview
Senior Digital Marketing Specialist Jobs in Atlanta, GA at OneTrust
Title: Senior Digital Marketing Specialist
Company: OneTrust
Location: Atlanta, GA
Strength in TrustOneTrust unlocks the full potential of data and AI, securely and responsibly. Our platform enforces the secure handling of company data, empowering organizations to drive innovation responsibly while mitigating risks. With a comprehensive suite of solutions spanning data and AI security, privacy, governance, risk, ethics, and compliance, OneTrust enables seamless collaboration between data teams and risk teams to enable rapid and trusted innovation. Recognized as the market leader in trust, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.
The Challenge
We are looking for a Senior Digital Marketing Specialist to join the OneTrust Digital Marketing team. Our Senior Digital Marketing Specialist is responsible for leading successful digital campaign management through media buying sophistication and operational excellence. This role will play a key role in continuing to build our digital program with campaign and audience strategy, development, execution, and optimization being among your main responsibilities.
Your Mission
Strategic Planning and Execution:
Develop and execute integrated digital marketing campaigns across paid social, paid search, and programmatic channels.
Research, propose, and implement new digital strategies to meet marketing objectives, including identifying appropriate audiences, designing landing pages, and tracking campaign performance.
Create and manage roadmaps for testing ad creatives, messaging, and audience segmentation.
Performance Optimization:
Monitor and optimize campaign performance, including budget pacing, bidding strategies, audience targeting, and ad creative effectiveness.
Conduct A/B and multivariate testing to continuously improve conversion rates and campaign outcomes.
Analytics and Reporting:
Analyze performance metrics and develop actionable insights to improve ROI across digital campaigns.
Create and deliver clear, compelling performance reports using tools like Adobe Analytics, Google Data Studio, and Power BI.
Establish KPIs and benchmarks, ensuring accurate tracking and measurement across channels.
Cross-functional Collaboration:
Partner with cross-functional teams, including the global campaign and regional teams, to align digital marketing efforts with overall business objectives.
Share insights and recommendations with stakeholders, highlighting performance trends and strategic opportunities.
Industry Knowledge:
Stay updated on the latest digital marketing trends, tools, and technologies to ensure innovation and best practices in all campaigns.
Apply industry-standard benchmarks and competitive analysis to inform strategies.
You Are
You are passionate about digital marketing, know the particularities of each platform, and how to communicate performance through storytelling.
You are a team player who can manage shifting priorities and multiple deadlines while adhering to the process.
Knowledge of production management platforms and digital marketing tools, i.e., LinkedIn Ads Manager, Meta Campaign Ads, X Advertising (Formerly Twitter), YouTube, Google Data studio, Adobe Analytics, etc.
Analytical and possess the ability to evaluate data and interpret results.
A detail-oriented approach and a desire to achieve objectives accurately.
Solid quantitative and research skills, and proven data interpretation capability
Ability to learn new systems…
