Overview
Senior Director, ABM Strategy & Transformation Jobs in Spring, Texas, USA at Hewlett-Packard
Senior Director, ABM Strategy & Transformation Description
–
Job Summary
HP is on a mission to redefine Account-Based Marketing (ABM), and we’re looking for a trailblazing Senior Director to lead this transformation. In this role, you will strategically shape and execute ABM programs that drive revenue growth, strengthen customer relationships, and position HP as a best-in-class leader in ABM marketing.
We seek an
innovative
and data-driven leader with deep expertise in ABM methodologies, proven success in transforming marketing functions, and the ability to align marketing and sales to accelerate business growth.
Key Responsibilities
Strategic Vision
& ABM Execution Develop and scale a high-impact ABM strategy, incorporating one-to-one, one-to-few, and one-to-many approaches.
Align ABM initiatives with HP’s overarching business goals, focusing on high-value target accounts to drive pipeline growth,
customer loyalty
, and retention.
ABM Transformation
Leadership
Lead the shift from traditional marketing to an advanced ABM framework, including process redesign, technology
optimization
, and structural evolution.
Partner with executive
leadership
to ensure ABM adoption across the organization.
Drive marketing and sales alignment by implementing shared KPIs, account prioritization frameworks, and co-owned engagement strategies.
Technology & Data Integration Oversee the adoption and
optimization
of ABM platforms.
Ensure seamless integration with CRM, marketing automation and analytics tools to enable
precision
targeting and real-time insights.
Leverage predictive analytics and AI-driven insights to optimize account engagement and influence pipeline growth.
Leadership
&
Team Development
Build, mentor, and lead a team of ABM specialists, content strategists, and campaign managers.
Foster a data-driven,
customer-centric
, and
innovative
marketing culture.
Provide continuous coaching and training to enhance ABM capabilities across the marketing and sales teams.
Cross-Functional Collaboration
Work closely with sales, product management, customer success, and executive
leadership
to drive integrated account-based strategies.
Establish ABM workshops, training sessions, and
collaborative
strategy planning to ensure cross-functional alignment.
Performance Metrics & Growth
Optimization
Define and track key ABM success metrics, including:
Pipeline influence & deal velocity
Account engagement scores
Marketing-attributed revenue
Customer expansion and retention rates
Continuously analyze performance data, A/B test strategies, and iterate based on insights.
Market & Competitive Intelligence Stay ahead of ABM innovations and industry trends, leveraging competitive analysis to refine tactics.
Utilize intent data, buyer insights, and behavioral analytics to personalize engagement strategies.
ABM Brand
Advocacy
& Thought
Leadership
Champion ABM across HP, educating internal teams on best practices and fostering company-wide buy-in.
Represent HP as an ABM thought leader, participating in industry conferences, webinars, and published insights to showcase success stories.
Qualifications Bachelor’s …
Title: Senior Director, ABM Strategy & Transformation
Company: Hewlett-Packard
Location: Spring, Texas, USA
Category: Marketing / Advertising / PR, Management
