Overview
Senior Director, Consumer Product Marketing Jobs in New York, NY at Upside
About Us
Signals is a leading SaaS company revolutionizing how businesses use AI-driven insights to personalize marketing, sales, and customer engagement. Our cutting-edge platform empowers organizations to connect with their target audiences meaningfully, driving measurable results.
Mission
At Signals, we strive to help businesses leverage actionable intelligence to enhance their customer journeys. We are committed to fostering innovation, delivering exceptional value to our clients, and creating a collaborative environment where our team members can thrive.
About the Role:
We’re looking for someone with email marketing experience who’s eager to expand into other areas of marketing—while continuing to manage email campaigns. You’ll play a crucial role in planning and executing virtual events that promote Signals’ platform, collaborate on broader marketing efforts (paid ads, social media, and more), and help grow our brand in the demand generation space.
If you’re organized, creative, and ready to develop a broad set of marketing skills, this could be the perfect role for you to build a strong foundation in the marketing field.
This position is a full-time, on-site position based in Provo, UT.
Key Responsibilities
Email Marketing & Content Development
Plan, execute, and optimize email campaigns focused on event promotion and enhancing Signals brand.
Create a compelling copy, segment audiences, and analyze performance metrics to drive engagement and conversions.
Event Planning & Execution
Collaborate on event pages, promotional materials, and post-event follow-up to maximize attendee satisfaction and lead generation.
Brand Building & Social Footprint
Elevate Signals’ branding across all event-related communications and collateral.
Develop strategies to grow Signals’ Social Footprint, including creating engaging social content tied to events and other marketing campaigns.
Ensure brand consistency across various marketing channels.
Cross-Functional Collaboration
Work closely with Demand Generation, Design, and Product Marketing teams to develop cohesive strategies and integrated marketing campaigns.
Contribute ideas for new event formats, processes, and channel outreach to improve the program continuously.
Documentation & Research
Document email workflows, best practices, and processes to help scale the program.
Monitor industry trends and competitor activities to propose innovative event ideas and marketing approaches.
Knowledge, Skills, and Abilities:
Experience: 2+ years in email marketing or related fields
Drive: A passion for learning, working hard, and achieving your marketing goals.
Communication Skills: Excellent verbal and written communication abilities.
Business Acumen: Strong understanding of business principles and the ability to align solutions with client objectives.
Organizational Skills: Exceptional time management and organizational skills to handle multiple tasks efficiently.
Adaptability: Quick to learn new technologies and software programs, thriving in a fast-paced environment.
Problem-Solving: Comfortable resolving conflicts and overcoming objections to close deals.
Benefits & Perks
Type: Full-time
Schedule: Monday–Friday (45-hour work week as needed)
Training: Comprehensive tech sales training with one-on-one mentorship
Growth Opportunities: Potential for career advancement within the company
Why Join Us?
Innovative Culture: Be part of a team driving AI-powered transformation in the SaaS industry.
Personalized Training: Receive one-on-one training to develop your sales skills and product knowledge.
Career Growth: Get your foot in the door at a thriving tech company with opportunities for advancement.
Equal Opportunity Employer
Signals is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal employment opportunities to all applicants regardless of race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status, or veteran status.
Title: Senior Director, Consumer Product Marketing
Company: Upside
Location: New York, NY
