Overview
Senior Director, Creative Brand Studios Jobs in Orlando, FL at Travel + Leisure Co.
Department: Strategic Marketing and Communications
Reports to: Digital Strategy Manager
Status: Full-Time, Exempt
Location: Overland Park, KS
Elevate Your Career at CreativeOne!
Looking for a dynamic and rewarding career in financial services? Join us at CreativeOne, where we blend
collaboration, innovation, and excellence to forge a path in the financial services industry. We pride ourselves on
being a nationally recognized leader, devoted to empowering independent financial advisors with superior
services.
We’re Building a Better Financial Future, Together
We take immense pride in our work and are in search of like-minded individuals who are eager to make a
significant impact. If you are ready to be a part of a team that’s shaping the future of financial services, we would
love to hear from you.
Position Summary:
Help leverage the latest technology to automate our company’s marketing efforts while overseeing our campaign
production, process management, and data analytics. Your core responsibilities will revolve around setting up an
efficient, streamlined marketing infrastructure and training our marketing team members on utilizing new
solutions.
As a Marketing Automation & Operations Manager at CreativeOne, you will be tasked automating manual
processes and workflows, help lead our corporate email marketing strategy, and serve as a liaison between
marketing, sales and key stakeholders teams to efficiently launch campaigns for both our corporate brand and our
clients.
Our ideal candidate is a strategic thinker with a passion for automation, process improvement, and data-driven
decision-making. You should have expertise in marketing automation tools like HubSpot, as well as project
management tools like Asana, and proficiency with customer relationship management (CRM) software. A strong
understanding of marketing technology platforms (such as HubSpot, GoHighLevel, Zapier, and Asana) is essential,
along with the ability to collaborate cross-functionally with marketing, sales, and leadership teams.
Duties and Responsibilities:
Marketing Automation & Project Management: Responsible for the implementation and maintenance of
marketing automation and project management software, driving efficiency and effectiveness across all
marketing initiatives.
Digital Marketing Strategies: Create and implement digital marketing automation strategies to increase
leads, improve campaign performance, and maintain customer databases, contributing directly to
revenue growth.
Email Marketing: Develop, manage, and optimize email marketing campaigns to enhance engagement,
nurture leads, and drive conversions, ensuring best practices in deliverability, segmentation, and
personalization.
Best Practices: Ensure our marketing automation campaigns align with industry best practices to
maximize effectiveness and return on investment.
CRM Utilization: Utilize customer relationship management (CRM) software to develop lead generation
and sales strategies that enhance customer acquisition and retention.
Data Analysis: Review and analyze data to identify trends and create data-driven strategies that inform
our marketing projects, ensuring they are both impactful and aligned with business objectives.
Cross-Functional Collaboration: Oversee the planning and execution of marketing initiatives, serving as a
liaison between marketing, sales, and leadership teams to ensure cohesive and successful campaigns.
Process Improvement: Continuously analyze and suggest improvements to our processes, ensuring they
are optimized for efficiency and effectiveness.
Stakeholder Reporting: Report to upper management to keep all stakeholders informed and aligned with
our marketing goals and achievements.
Technology Oversight: Oversee the technology infrastructure supporting our marketing efforts, ensuring
it is robust and scalable.
Deadline Management: Ensure that all deadlines are met, maintaining the timely and successful
execution of all marketing initiatives.
Preferred Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field
At least 5 years of marketing automation experience
Sound knowledge of using automation tools like Hubspot, Marketo, Salesforce Marketing Cloud, Keap and
Mailchimp.
Understanding of lead generation procedures and customer life cycle.
Proficient in audience segmentation.
Strong understanding of digital marketing techniques like A/B testing.
Ability to collaborate with team members from other departments.
Exceptional interpersonal, communication, analytical, optimization, problem-solving and project
management skills.
Experience integrating APIs and building automated workflows using tools like Zapier to connect
marketing technologies and streamline processes.
Analytical and driven by data metrics.
This description covers the major purpose and major functions of the job. It is not intended to give all details or a step-by-step
account of the way each task is to be performed. Employees may receive other job-related instructions and be required to
perform other job-related duties requested by their supervisor. All requirements are subject to possible modification to provide
reasonable accommodation to qualified individuals with disabilities. CreativeOne provides equal employment opportunities to
all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race,
color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity
or expression, or any other characteristic protected by federal, state or local laws.
No unsolicited agency or recruiter inquiries, please.
Title: Senior Director, Creative Brand Studios
Company: Travel + Leisure Co.
Location: Orlando, FL
