Overview
Senior Director, Digital & Social – Sports Jobs in New York, New York, USA at JONESWORKS
Location: New York
JONESWORKS, a strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organizedSenior Director, Digital & Social – Sportsin ourNew Yorkoffice.
The Senior Director, Digital & Social – Sports will be responsible for creating a unique social strategy across all social and digital platforms with the goal of driving meaningful social media engagement, increasingbrand awareness, and generating significant audience growth for the client. This role will drive creative strategy andlead the teamin developing cutting-edge and creative content that embodies the client’s brand voice and aesthetic.
Our ideal candidate is an out-of-the-box thinker with aproven track recordof creating engaging andinnovativestrategy for brands and talent. You are able to quickly ideate and execute high-quality, strategic content in afast-paced environment.Must have experience working with sports talent.
Role & Responsibilities
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
Work closely with client’s editorial, creative, and marketing teams to craft overall creative vision and digital and social platform content strategies; brings creative vision to life through exceptional content
Create strategic monthly content calendarsinclusiveof all key product launches, culturally relevant moments, and branded content series (all platforms). Drafting post copy, coordinate assets, schedule posts, and publish on platforms.
Lead the execution of social media campaigns (paid and organic)
Propose real-time content based on social media trends and relevant trending conversations
Continuously improve content concepts and social media strategies by analyzing content performance metrics, evaluating the client’s and their competitors’ social and digital landscape, and embracing the latest features across various digital platforms
Stayup-to-dateon digital, social media, photography, and design trends and best practices
Prepare presentations for clients, detailing international marketing needs and strategies, and create documents, campaign overviews, and timelines for executive review
Cultivate and maintain solid relationships with media partners, such as Tik Tok, Facebook, Instagram, Twitter, Google/You Tube, and more
Continuously monitor social media for communitymanagement opportunitiesfor all of our clients
Qualifications
BA or equivalent/related background
At least 10 years in media production, digital marketing, or related creative field working with sports and entertainment
Experience working in afast-paced,collaborative teamenvironment; able to manage multiple projects at once and meet deadlines
Extremely organized, with excellent verbal and writtencommunication skillsand an acuteattention to detail
A solid understanding of the client’s brand identity
Proficient in Adobe Creative Suite, InDesign, and analytic platforms
Excellent oral and writtencommunication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
Must have a high degree of motivation and work well both as an individual and withinteam environment
Strongproject managementskills, with the ability to multitask and manage small to large projects in a cross-functional environment
Maintain sound judgment and discretion when handling sensitive and confidential inform…
Title: Senior Director, Digital & Social – Sports
Company: JONESWORKS
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
