Senior Director Integrated Marketing

Overview

Senior Director Integrated Marketing Jobs in Spring, Texas, USA at Hewlett-Packard

Senior Director Integrated Marketing Description

-The Senior Director of Integrated Marketing is a

seniorleadershiprole

responsible for driving the development, execution, and

optimization

of integrated marketing strategies across all channels to elevate the brand, enhance

customer engagement

, and support business growth. This role will oversee the creation and execution of cross-functional marketing campaigns that blend digital, traditional, experiential, and content-driven tactics to deliver consistent, high-impact messaging.

The Senior Director will work closely with key stakeholders including brand, product, sales, creative, and data teams to ensure alignment and drive measurable results.

Key Responsibilities

Strategic Leadership

:

Develop and lead integrated marketing strategies and narratives aligned with the company’s overall business objectives, brand positioning, and customer needs. Guide the marketing team in the creation and execution of cohesive campaigns that effectively combine digital, social media, content marketing, public relations, events, and other marketing channels. Collaborate with

senior leadership

and

cross-functional teams

to ensure alignment on marketing priorities and goals.

Campaign Development & Execution:

Oversee end-to-end campaign planning for Brand & Marcomm initiatives, from ideation through execution, ensuring that all activities are integrated and reinforce the brand’s message. Lead the creative and content strategy for Brand and Marketing-wide initiatives, ensuring that all marketing materials are consistent with brand standards and effectively communicate key messaging. Manage the integration of digital and offline marketing strategies to drive

customer engagement

, lead generation, and revenue growth.

Manage integrated marketing calendar to monitor marketing activities and ensure a healthy cadence of

communication

to consumers.  Oversee the integration and activation of Brand Partnerships into marketing initiatives, working closely with leads to define partnership strategies and amplification opportunities.

Team Leadership

& Development:

Lead, mentor, and manage a

diverse team

of marketers and creative professionals to deliver high-performance campaigns. Foster a culture of creativity,

collaboration

, and accountability within the marketing team. Set clear performance goals and conduct regular reviews to ensure high levels of team productivity and

professional development

. Performance Measurement &

Optimization

:

Establish key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and campaigns. Use data and analytics to continuously monitor, evaluate, and refine campaigns, adjusting strategies based on performance metrics. Report on campaign performance, ROI, and overall marketing impact to

senior leadership

. Stakeholder

Collaboration:

Serve as the central point of contact for integrated marketing initiatives across departments, including sales, product, customer success, and more. Work closely with the creative, design, communications, and content teams to ensure cohesive messaging across all touchpoints. Collaborate with external agencies and partners to ensure the successful execution of marketing campaigns. Budget &

Resource Management

:

Manage the integrated marketing budget, allocating resources effectively to maximize …

Title: Senior Director Integrated Marketing

Company: Hewlett-Packard

Location: Spring, Texas, USA

Category: Marketing / Advertising / PR, Management