Overview
Senior Director, Marcom Jobs in Palo Alto, California, USA at Branch Metrics
At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and
collaborative
people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto:
Build Together, Grow Together, Win Together.
Branch is continuing to grow and we are looking for a Senior Director Marcom. This pivotal role requires a seasoned professional with a
proven track record
in developing and executing comprehensive marketing strategies that drive
brand awareness
, engagement, and growth. Reporting to the VP of Marketing, you will oversee and drive the strategy for all aspects of marketing communications including brand management, public relations, content strategy, website development, and design.
You will have the opportunity to influence our internal and external brand and be part of the marketing
leadership
team.
As a Senior Director Marcom, you’ll get to:
Own
strategic planning
for marcom, aligning activities to company objectives and market trends.
Develop external awareness strategy including communications activities like media relations, analyst relations, crisis communications, and agency management.
Supervise the development of compelling and consistent content across various platforms, ensuring alignment with brand voice and messaging.
Drive a strong employment brand through compelling content,
advancement
of internal communications, and employee touchpoints.
Partner with Talent Acquisition to develop talent branding through compelling content,
advancement
of internal communications, and employee touchpoints.
Collaborate with design to ensure visual consistency, brand quality in all marketing materials and assets.
Measure and analyze the effectiveness of key initiatives like website and SEO improvements, external communications efforts, and content performance using data-driven insights to optimize strategies and tactics.
You’ll be a good fit if you have:
12+ years of progressive experience in marketing roles, with a focus on content strategy, brand management, website, PR, social media, and design.
Proven experience in
leadership
and management, with the ability to mentor and develop a high-performing team.
Experience managing agencies and contractors for content, website, SEO, design, and PR including allocating and managing marcom budget.
Strong understanding and experience with various marketing data metrics to drive informed decisions.
In-house experience at a growth/start-up company, ideally with SaaS or mobile industry experience.
Excellent verbal and written
communication skills
, with
attention to detail
and the ability to craft compelling narratives.
Experience with
Wordpress, GA4, Marketo, and SEO tools preferred.
This role will be based at our Palo Alto office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.
In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Palo Alto, is $245,000-$313,000.
Please note that this information is provided for those hired in Palo Alto only. Compensation for candidates outside of Palo Alto will be based on the candidate’s specific work location.
Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.
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Title: Senior Director, Marcom
Company: Branch Metrics
Location: Palo Alto, California, USA
Category: Marketing / Advertising / PR (Branding Specialist / Ambassador, Marketing Manager, Marketing Communications, Marketing Strategy), Management
