Overview
Senior Director of Content Marketing Jobs in United States at COVU
Join our team as a Senior Director of Content Marketing!
Are you a strategic content leader ready to drive brand storytelling and thought leadership? We are seeking a Senior Director of Content Marketing to lead our content, brand, and thought leadership initiatives. This role requires a seasoned marketing leader with 5-8 years of B2B marketing experience, preferably with a background in the insurance agency market. The ideal candidate will be an expert in content strategy, brand storytelling, social media growth, lead generation, and PR communications.
You would be responsible for:
Content Strategy & Management
Develop, curate, and manage high-quality content for blogs, newsletters, marketing materials, and website copy.
Create compelling content that highlights COVU’s value proposition and resonates with target audiences.
Ensure brand voice consistency across all communication channels.
Social Media & Brand Awareness
Oversee and manage COVU’s social media presence (LinkedIn, Twitter, Facebook, etc.) to enhance brand visibility and engagement.
Develop and execute social media strategies that drive audience growth and meaningful engagement.
Track performance metrics, analyze insights, and optimize content based on data-driven decisions.
Lead Generation & Community Engagement
Execute LinkedIn outreach campaigns to generate high-quality leads and engage with potential partners and customers.
Develop and manage social media campaigns designed to attract, nurture, and convert leads.
Actively engage in industry communities, forums, and discussions to position COVU as a thought leader.
PR & Brand Communication
Assist in the creation and execution of PR strategies, including press releases and media outreach.
Build relationships with industry publications, influencers, and media to enhance brand visibility.
Manage communications around company announcements, events, and partnerships.
Company Description
COVU is an InsurTech company redefining the insurance advisory landscape. We believe the future of insurance is best left in the hands of local agencies and the expert licensed agents who serve their clients. At the same time, we recognize that cutting-edge technologies like AI will play a pivotal role in shaping that future.
We Value:
Entrepreneurship (Ownership) – We encourage a culture of ownership and initiative, empowering our team to lead with an entrepreneurial mindset.
✨ Beyond Expectation (Surprise & Delight) – We go beyond expectations, creating memorable experiences for our clients and partners.
Urgency (Speed, Learn, Adapt) – We operate with a sense of urgency, continuously learning, adapting, and staying ahead in the evolving insurance space.
Trust (Reliability) – At the core of COVU is trust, and we’re committed to building strong, reliable relationships across all interactions.
Required Qualifications
5-8 years of experience in B2B marketing, with a strong background in content and brand marketing.
Experience in the insurance agency market is a significant advantage.
Proven track record in lead generation, social media management, and digital marketing.
Exceptional writing, storytelling, and brand positioning skills.
Ability to work cross-functionally with sales, product, and leadership teams.
Data-driven mindset, with experience using analytics tools to optimize performance.
Proficiency in CRM and marketing automation platforms.
Compensation & Benefits
Total compensation package: $100,000 – $150,000
Opportunities for professional growth within a fast-growing InsurTech company
Comprehensive health, dental, and vision insurance
Flexible working arrangements & remote work options
A dynamic, supportive, and innovation-driven culture
By joining COVU, you’ll be part of a forward-thinking team dedicated to transforming the insurance industry. If you’re ready to lead, innovate, and make an impact, we’d love to hear from you!
Title: Senior Director of Content Marketing
Company: COVU
Location: United States
