Overview
Senior Director, Regional Marketing Jobs in Singapore, Singapore at The Subway HR Team
15 January 2025
We are Subway! A dedicated team of professionals supporting thousands of franchisees around the globe.
Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.
Why Join Us?
At Subway, “better” is baked into our DNA.We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we’re making better living way easier.
Our
purpose
is about more than the food we serve in our restaurants.
It’s centered on fueling healthy businesses and healthier lives.
It is one of the most
exciting
times to join the Subway team and contribute to our transformational journey.
About the Role:
We have an
exciting
opportunity to support our APAC team as the Senior Director, Regional Marketing. This role will play a critical
leadership
role in driving strategic marketing initiatives across the region, with a primary focus on supporting a Master Franchise structure. The role requires a deep understanding of regional markets, franchise operations, marketing calendar planning, menu management/product
innovation
, digital media/performance marketing, CRM/loyalty, and third-party delivery (3PD) platforms.
If you feel that this is the role for you, and you are successful with your application, be ready to beBold ,Empowered ,Accountable , and ready to have Funin a
fast-paced
and agile working environment.
Responsibilities include but are not limited to:
Operational Audit (REV):
Strategic Marketing
Leadership
:
Develop and implement comprehensive regional marketing strategies tailored to support the Master Franchise structure, aligning with global brand goals and adapting to local market dynamics. Partner closely with Master Franchisees to ensure effective execution of marketing programs, promotions, and product launches across territories. Lead regional marketing initiatives or campaigns when appropriate that incorporate traditional media, digital marketing, and third-party delivery (3PD) strategies to drive customer acquisition, engagement, and retention.
Franchise Support and
Collaboration:
Serve as the key marketing advisor and partner for Master Franchisees, providing guidance, tools, and resources to ensure consistent brand positioning and messaging across the region. Develop and implement scalable marketing frameworks, toolkits, and KPIs to measure the success of franchise-led campaigns. Foster strong relationships with franchise leaders by understanding their unique market needs and delivering customized, high-value marketing support.
Third-Party Delivery (3PD) Integration:
Drive growth through partnerships with leading 3PD platforms (e.g., Uber Eats, Door Dash, Deliveroo, or local equivalents), leveraging data insights and promotional opportunities to maximize sales. Lead the negotiation and strategic management of 3PD relationships at the regional level to optimize 3PD channel potential and to drive overall marketing and business objectives without growing dependence on this channel. Oversee impl…
Title: Senior Director, Regional Marketing
Company: The Subway HR Team
Location: Singapore, Singapore
Category: Marketing / Advertising / PR, Management
