Overview
Senior Engagement Marketing Manager Jobs in Sheffield, England, UK at Tes
Norfolk St, Sheffield City Centre, Sheffield S1 2JE
, UK Req #931
30 December 2024
Department:Marketing
Location:Sheffield UK, for 3+ days per week
Contract Type:Full time, permanent
Salary:Up to £51,000 per annum
Tes is an international provider of software-enabled services passionate about using technology to make life easier for schools and teachers. All products and services are built with teachers and schools needs at the core, ensuring they areinnovative, trustededucationsolutions.
Role overview:
Tes is a company that has evolved hugely, and so has the Marketing function. Tes is now beginning a new era that brings together many separate products, and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing, engaging and acquiring new audiences, and supporting how customer prosper through retention.
As we enter this new era, we need a proven and senior marketing professional to own their own remit within the wider Product Marketing function. By owning this remit, they will help drive the commercial success of the Teacher Engagement vertical – a commercially important vertical that underpins a true USP of Tes across markets, and supports all other verticals.
The role will drive the engagement of all teachers of all levels, analysing their value, movement, and acquisition to be able to recommend and own developments. This will ensure we have a rich insight into our wider audience of millions, we generate a strong acquisition funnel, and we maximise thepromotionof and subscriptions to Tes Magazine.
This role will hold overall ownership for thepromotionof wider teacher engagement activities, such as our national and international awards, and support several important engagement initiatives.
As a centrally important role, this function will also own the central delivery of outbound platforms such as newsletters and social media to support other verticals in content outreach and engagement.
This therefore requires someone to be highly analytical, creative, driven, and skilled in engagement marketing. They need to be able to work with multiple colleagues, and act as a partner to counterparts in the marketing, and product functions. You will own your own go-to-market and strategies for your vertical, drive your own optimisation, and ensure messaging forcustomer engagementand retention isimpactful.
You will be someone that quickly gains buy-in across functions, and is able to work closely with colleagues to truly understand the value and impact of a product for the customer. You will be able to translate that understanding into engagement approaches and journeys.
You will be able to take a commercially-minded view of how we evolve, measures, and analyse Teacher Engagement in a way that shows its true value and how it can set the foundation for the success of existing markets, and the success of future markets.
You will be someone that takes ownership and is passionate about us building a best-in-class product marketing function that can enable our UK and international growth, support retention, and ultimately allow to offer maximum value to schools.
Key Responsibilities:
Own and deliver the marketing plan to achieve all objectives for your product vertical.
Report to key stakeholders on the successes, failures and learnings of campaigns and activity, using data t…
Title: Senior Engagement Marketing Manager
Company: Tes
Location: Sheffield, England, UK
Category: Marketing / Advertising / PR
