Overview
Senior Expert, Retail Marketing Jobs in California, Missouri, USA at Techcombank
Location: California
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26 Jan 2025
Senior Expert, Retail Marketing
Category:
Retail Banking Group
Job Type:
Facility:
Retail Banking
Job Purpose
Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation andeffective communicationapproach to each target customer group (by segment/sub-segment) on each marketing channel.
Key Accountabilities
DEPARTMENT DUTIES
Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:
Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:
Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
Coordinate with internal and inter-branch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group.
Management of the go-to-market (Go-to-market) MKT plan, marketing campaigns for each segment/target customer group.
Manage KPI targets and measurement methods for each campaign.
Build effective marketing/communicationmodels for each customer segment.
Manage and use budget effectively.
Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
Collaborate to build a long-term marketing platform (targetcommunication/automation) for marketing business.
Effective management of retail marketing activities:
Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
Managing and building a framework to assess the capacity (incollaborationwith MSTT) of advertising and creative strategic partners.
DUTIES OF MANAGEMENT LEVEL
Create an effective working environment:
Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
Solve problems with individuals whose behavior is inconsistent with a spirit ofcollaborationandrespectfordiversity.
Implement the plan to improve personal capacity as agreed with the management.
PEOPLE MANAGEMENT
Attract, onboard and retain the right talents for a high-performing team.
Communicate team and individual KRAs/ KPIs, goals, action plan, expectations and results to team members.
Manage team performance & provide feedback regularly (following the annual performance management cycle).
Enable team member’s professional and personal development through capability assessment, training, coaching & feedback, etc.
Motivate and recognize team members’ contributions towards the team’s shared goals.
Responsible for developing talents within the team.
Act as a role model and promote corporate culture at sub-function level.
Understand & communicate relevant HR offerings to team members.
OTHER TASKS
Other tasks assigned by Chief Retail Ba…
Title: Senior Expert, Retail Marketing
Company: Techcombank
Location: California, Missouri, USA
Category: Marketing / Advertising / PR, Management
