Overview
Senior Field Marketing Specialist Jobs in Atlanta, GA at Gulf Oil, LLC
RaceTrac Company Overview
Job Description:
The Sr. Field Marketing Specialist role is designed to drive execution and implementation of Gulf branded marketing programs. The Sr. Field Marketing Specialist is responsible for managing and meeting marketing performance goals as set in the overall annual Marketing & Sales performance plan, as well as counseling Distributors, Dealers, and Territory Sales Managers to improve the consumer experience in market at Gulf branded locations. This role works closely with the Branded Sales Team and the Marketing Team to ensure all components of the Gulf brand standards and marketing programs are properly executed and implemented.
Responsibilities:
Consult and coach B2B customers and their dealers on improvement of the consumer site experience
Responsible for station brand image governance and implementation in designated territory
Develop detailed program and customer-specific implementation plans to increase portfolio Mystery Shop score
Lead analysis of market data, trends, and insights to facilitate regional marketing plan development and achieve annual sales objectives
Track customer program performance and develop ROI customer collateral to assist in new site and incremental volume growth goals
Deliver ongoing training to ensure designated territory has in-depth knowledge and understanding of available sales-building tools and resources
Measure and increase customer participation in marketing programs, specifically Gulf Pay
Provide weekly communications to B2B customers on brand updates and marketing initiatives
Ensure all marketing activities are implemented and executed based on Gulf’s brand standards
Qualifications:
Bachelor’s Degree Required – Marketing or Communications degree preferred
3 to 5 years’ experience in field marketing, gasoline or retail sales, or QSR marketing
Strong communication skills including written, verbal, and presentation
Strong B2B negotiation and partner relationship management skills
Professional and proactive approach with creative problem-solving skills
Sales minded with strong orientation for customer satisfaction
Strong computer skills – MS Word, Excel and PowerPoint
Experience using Salesforce
This is a field-based position requiring approximately 50-75% travel
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Title: Senior Field Marketing Specialist
Company: Gulf Oil, LLC
Location: Atlanta, GA
