Overview
Senior Growth Marketing Manager Jobs in Old Toronto, Canada at Baselane
Location: Old Toronto
About Baselane
At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords – we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.
We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading Fin Tech investors, including Matrix Partners, Activant Capital,CollaborativeFund, Conversion Capital, Diagram Ventures, Thom Vest, and many Fin Tech leaders from Pay Pal, eBay, Google, and more.
About The Role
Reporting to our VP of Growth, theSenior Growth Marketing Managersits on the Growth Marketing team and is responsible for owning Baselane’s direct response channels. You will develop and deploy a media buying strategy with rigorous channel testing focused on campaign structure, targeting, creative, landing pages, and more. This role is extremelycollaborative, and you will work across various teams including Brand, Content, Product, Design, Data Analytics, and Compliance, to create a seamless end-user onboarding experience.
As an early member of our Growth Marketing team, you will have the opportunity to significantly influence Baselane’s acquisition strategy and overallcompany growth. You’ll leverage Baselane’s unique data to build campaigns and drive impact to channel performance, optimizing campaigns toward our highest-value customers. If you thrive in afast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.
Please note that this is a hybrid role that will require at least 2 days a week in our downtown Toronto office a few blocks from Union Station.
What You’ll Be Doing
Lead the direct response channels at Baselane, such as the Meta, Google, and affiliate channels
Manage and build the team as the function grows in the future
Explore and prioritize strategies that scale Baselane’s direct response growth efforts sustainably
Own the development, testing, andoptimizationof our direct response campaigns
Utilize qualitative and quantitative data to manage campaign performance and optimize towards sustainable payback periods
Report on channel performance, being able to dig into specific campaign outcomes
Launch measurable A/B and multivariate testing across campaigns; continually optimize campaigns, automation, and workflows
Lead day-to-daycommunicationwith agency and brand partners to plan and build performant ad creatives
Own website and landing page performance; conceptualize, prioritize, and manage CRO initiatives to improve conversion rates at every step of the user journey
Stayup-to-dateon industry trends and competitor programs, and proposeinnovativetests to help reach target conversion goals
What We’re Looking For
You have 5+ years in marketing with 4+ years directly in growth marketing
You have experience running one or more of these channels:
Meta, Google SEM, You Tube, or Tik Tok
You have a strong sense for brand and details; and a keen eye for creativity that gets results
You have a deep understanding of attribution models and strong op…
Title: Senior Growth Marketing Manager
Company: Baselane
Location: Old Toronto, Canada
Category: Marketing / Advertising / PR, IT/Tech
