Overview
Senior Manager, 360 Marketing CL NA Jobs in New York, United States at The Estée Lauder Companies Inc.
Title: Senior Manager, 360 Marketing CL NA
Company: The Estée Lauder Companies Inc.
Location: New York, United States
The Estée Lauder Companies Inc.is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Position Overview: Senior, 360 Marketing, Skincare
We are looking for a dynamic and strategicSenior Manager, 360 Marketing, Skincareto join our high-performing marketing team. This role will support an integrated, omnichannel marketing campaigns that elevate our brand and drive consumer engagement across all touchpoints. You will work across creative, digital, retail, influencer, and experiential channels to ensure a cohesive, impactful brand experience. The ideal candidate will have a proven track record in full-funnel marketing, a strong background in data-based decision thinking, a passion for beauty, and the ability to collaborate with cross-functional teams to bring innovative campaigns to life.
Description
Key Responsibiities:
360° Marketing Campaign Development & Execution:
Support the development, execution, and optimization of integrated 360° marketing campaigns for makeup/fragrance/promo that include digital, retail, experiential, social, influencer, and PR strategies.
Collaborate with creative, digital, PR, and product teams to ensure campaigns are aligned with brand vision, goals, and consumer insights.
Cross-Functional Collaboration & Leadership:
Work closely with Consumer Engagement, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints.
Collaborate in brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time.
Category and Promo Management:
Help to develop category and hero product seasonal Merchandise Financial Plan and three-year long range plan for portfolio strategy
Forecast NPL and define key hero and NPL priorities for skincare category
Drive line edit/disco process
Brand & Consumer Experience:
Ensure that every touchpoint of the consumer journey reflects the brand’s identity, values, and messaging, from the digital experience to in-store activations.
Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty.
Monitor consumer sentiment and competitor activity to continuously optimize the brand’s position in the marketplace.
Media, Influencer & Partnerships Strategy:
Support media brief for Skincare category and create full funnel media plans in partnership with media team
Collaborate with the influencer marketing team to create 360° campaigns that involve align with overall marketing initiatives.
Analytics & Reporting:
Monitor and evaluate the performance of all marketing initiatives, tracking KPIs such as awareness, engagement, lead generation, and conversion.
Use data and performance analytics to guide the creation of future 360 marketing strategies, ens…
