Overview
Senior Manager, Adoptions Promotions Jobs in New York, New York, USA at ASPCA
Location: New York
Summary:
Are you passionate about animals and ready to use your marketing skills for a cause that truly matters? We’re looking for adynamic, creative, and driven individual tojoin our teamand help spread the word about the incredible shelter dogs and cats waiting for their good homes. As Senior Manager, Adoption Promotions, you’ll be at the heart of our mission to give these animals a voice and connect them with loving families.
From crafting compelling social media campaigns to creating heartwarming adoption stories, you’ll play a key role in saving lives and changing the future of shelter pets. If you’re ready to turn your passion for pets into powerful marketing that moves hearts and drives action, we want to hear from you!
Let’s work together to make every tail wag and every purr heard!
Reporting to the Director, Admissions & Placement, the Senior Manager, Adoptions Promotions (the Senior Manager) promotes ASPCA animals for adoption through a variety of marketing efforts and channels, ranging from traditional and social media to grassroots efforts in the NYC community and tri-state area. You’ll lead the process of developing creative animal profiles to help the animals find their perfect human matches.
And you’ll assist the ASPCA Communications Team in the successful implementation of the Adoption Center’s communications to internal and external audiences. Other duties include content development for the Adoption Center.
To succeed in this role, the Senior Manager must work efficiently and effectively in ateam environmentwith the ability to work collaboratively with multiple individuals, work on tight deadlines and be able to work independently when needed, taking full ownership of assigned projects through to successful completion.
Responsibilities:
Responsibilities include but are not limited to:
Adoption Center Promotions (70%)
Lead the development of creative, accurate profiles of adoptable animals by writing, and supporting others in writing, animal bios and coordinating with the Multimedia team, direct care staff, foster caregivers and volunteers to obtain photo and video assets for use inpromotion; update profiles regularly to maintain accuracy and generate interest; undergo training to handle dogs ranging from Level 1 to Staff Only for photos
Serve as the point-person for Adopets, the Adoption Center’s remote adoption and online animal listings system. Ensure all animals are synching with the system correctly (including managing all returns), keep Adoption Center team members apprised of updates to the system, report out on Adopets related data, coordinate with the external Adopets team on any questions or issues that arise, and maintain Adopets generated communications that inform adopters of their status in the adoption process
In tandem with teams including Media, Marketing, Membership, Internal Communications and more, to design, implement and lead promotional campaigns for the Adoption Center and its adoptable animals
Quantify and analyze the impact of promotions to continually improve their effectiveness in animal placement; provide quarterly reporting. Track and analyze all media-related data at the Adoption Center to provide operational awareness, find areas for improvement andcelebrate successes
Capture compelling content of animals at the Adoption Center and at off-site events, as needed, for social media promotions, PetPoint/kennel ca…
Title: Senior Manager, Adoptions Promotions
Company: ASPCA
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
